Microsoft: Xbox 360′s not even “at the midpoint yet”

Tuesday, 12th January 2010 20:40 GMT By Stephany Nunneley


Microsoft has said it’s not in any hurry to create a replacement for Xbox 360, as the console is not even “at the midpoint yet”.

Speaking with Guardian UK at CES, Microsoft’s David Hufford state that Project Natal, content services, and new software upgrades will help prolong the life of the console.

“I think it’s important to say that the Xbox 360 is the console of the long future for us,” said Hufford, senior director of Xbox product management. “There is no need to launch a new console, because we’re able to give this console new life either with software upgrades or hardware upgrades like Project Natal.

“The Xbox 360 was designed for a long life, and I don’t even know if we’re at the midpoint yet.”

Regarding the 3D-centric focus of different outlets during CES, Hufford reiterated Aaron Greenberg’s comment that “we’re a long ways away” from seeing the technology in our living room, by stating that the Xbox 360 did not need an upgrade to support 3D games – as both Avatar and 3D game Scrap Metal were both shown at the booth during the event.

“I don’t want to say that technology stops, but we believe we have a high quality console, and we stand by that quality with an unprecedented warranty, so we think we’re in a good place now heading into the Natal era.”

Xbox 360 launched in 2005 in the US.



  1. Hunam

    Might not be at the midpoint in the entire life of the console, but they can’t keep it at the cutting edge till 2015. By 2012 a $500 PC will vastly out match both consoles easily.

    (the basis is my current rig is about $500 and it can still out match all but the most recent slew of games)(I need a new pc btw)

    #1 5 years ago
  2. Bulk Slash

    I do actually feel that this generation is only just past its mid-point. By this time in the PS2′s life I was desperate for it to go away, but the move to HD and the extra level of detail possible mean that even now this generation doesn’t feel tired and dated to me.

    I also think the extra time needed between sequels has helped make this generation feel younger. During the PS2 era companies could crap out a sequel in a year, but this gen it usually takes 2 years so we’re not so inundated with sequels (EA Sports notwithstanding).

    #2 5 years ago
  3. SlayerGT

    I agree. Forza 3 does a good job of showin the age of the hardware. I think 360 is gonna evolve into a Wii type machine. Cheap casual. While a “720″ begins a new “next gen” cycle.

    #3 5 years ago
  4. The_Deleted

    How many of them will make it to a ‘midpoint’.

    Christ…how many of them will make it to midnight?

    Damn, I’m good!

    #4 5 years ago
  5. mortiferus

    This is just typical PR bullshit. The fact is MS has already begun the countdown to a new xbox in 2012, and that the 360 has entered it’s golden years. The fact that they are pushing Natal this christmas is very indicative of that as well. If it does well, a rev 2 of the hardware will come as standard on the new hardware.

    #5 5 years ago
  6. Hunam

    I think the best idea they could do is to work on finalising the hardware of the 720 by the end of 2010 and let developers loose it final final hardware 2 years before launching. The main complaint is that it’s expensive to start making games for next gen in the first years so why not let them have it much longer and keep tweaking and revising things for a lot longer before launching a console.

    #6 5 years ago
  7. Withnail

    Supporting 360 to 2015 is not mutually exclusive with launching a “720″ before then. In fact I think they will do exactly that, overlapping the two generations as Sony did with the PS2/PS3. Shiny new tech for the hardcore and cheap waggle for the casuals.

    #7 5 years ago
  8. Psychotext

    Yeah, it’s the sort of thing that confuses people when companies talk about a “10 year cycle”.

    #8 5 years ago
  9. The_Deleted

    I dunno, M$ pretty much fucked off the XBOX as soon as the 360 came out.

    #9 5 years ago
  10. davidkenobi

    Epic and Crytek CEO have already talked about the next gen for 2012. We’ll see :)

    #10 5 years ago
  11. NiceFellow

    @10 – they had to though. The costs of certain components were killing them I gather. The 360 however doesn’t have the same weakness in terms of costs.

    This time around they can keep 360 going while supporting a new console. Not saying they will, but they could, whereas with the Xbox they had to kill it according to numerous sources including Pete Moore.

    #11 5 years ago
  12. The Hindle

    Id wager if Natal bombs then expect a new xbox within the next 2 year

    #12 5 years ago
  13. Psychotext

    I’d expect a new xbox within the next 2 years anyway. 6 years is pretty much the maximum we’re used to waiting before consoles are superseded, and in two years the 360 would be 7 years old.

    #13 5 years ago
  14. The Hindle

    If Sony start consistantly outselling the 360 in the US every month id say it could be even sooner then 2 years.

    The difference with this generation is that people cant afford this gens consoles never mind newer more expensive consoles.

    Thats the only reason why this gen may be extended what with the recession and everything.

    #14 5 years ago
  15. Psychotext

    Whilst they’re still making profits that’s not going to concern them. It’s an inevitability that it’ll start happening at some point, and they know it.

    I still say late 2011 / early 2012 no matter what happens.

    #15 5 years ago
  16. The Hindle

    As for Sony ill think they will copy Nintendos way as in release a Playstation 4 with arcitecture that is only a bit better then the Ps3s. They lost way to much money on the Ps3 to do anything else

    #16 5 years ago
  17. polygem

    december 2012 latest. but i don´t think so. i also go for late 11.

    #17 5 years ago
  18. Gheritt White

    No new consoles before 2014… for multiple reasons.

    #18 5 years ago
  19. Psychotext


    #19 5 years ago
  20. Gheritt White

    I’ve been saying so for freakin’ aaaages. I can’t believe people genuinely think MS would launch Natal and only give it two years to make its money back before launching new hardware, which is far from an inexpensive ordeal.

    #20 5 years ago
  21. Psychotext

    Well… most people think they’re going to release the new hardware with Natal rather than just leaving it to rot on the 360.

    But what do I know? It’s just guesswork based on history.

    #21 5 years ago
  22. Blerk

    Does anyone even want a new generation? As far as I can tell, the current machines haven’t even nearly peaked yet, and what would a new generation actually bring? Slightly nicer visuals and a bit more memory? More storage? Ridiculous control schemes?

    Surely it would be better to hang on for as long as possible. As long as software sales are still sky high, what’s the point in rebooting a generation that on the whole the consumers and the developers seem perfectly happy with? With dev costs higher than they’ve ever been and the world economy in the shitter, forcing a whole new raft of expense on everyone is going to go down like a lead balloon, right?

    #22 5 years ago
  23. Michael O’Connor

    “Does anyone even want a new generation?”

    ^ This. The current consoles are entirely functional at what they do, and there really is no need to replace them any time soon. The graphics are fine, the games are great, and the machines aren’t even close to a sales peak.

    Why bother replacing them?

    #23 5 years ago
  24. No_PUDding

    These HD games won’t ALWAYS be $18-28 million. Technology and development will streamline and improve, more standards will be set. Cheaper outsourcing, etc etc.

    Usually, and quite counter-productively, thats when a new generation enters.

    Hopefully this cycle is longer, so costs can go even further down.

    And I have a feeling they will, becuase publishers don’t want to juggle with more money.

    #24 5 years ago
  25. Gheritt White

    @ PUD: *Exactly* – that’s why it’ll be 2014 before we see new consoles. By then, production costs will have reduced to the point where creating games for a new hardware gen across multiple platforms actually becomes feasible economically.

    #25 5 years ago
  26. Psychotext

    “Does anyone even want a new generation?”

    I do. These machines clearly aren’t powerful enough to give us full HD without having to make significant sacrifices (AA / Vsync / AF / Framerate).

    That’s the PC gamer in me bitching though.

    #26 5 years ago
  27. Blerk

    You are BDH aicmfp!

    #27 5 years ago
  28. Psychotext


    BDH has a shit computer. :D

    #28 5 years ago
  29. JonFE

    While I agree with Psycho on how powerful current consoles are (not), I feel that we won’t be seeing next gen any time soon, unless this economic climate improves significantly.

    Who in their right minds would suggest to game developers and publishers to invest in a next gen console that hardly any gamer can afford?

    EDIT: Speak NOT of the devil (or should that be Satin?)! :-P

    #29 5 years ago

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