Sony’s John Koller talks 3D integration on PS3, calls it “fantastic”

Friday, 8th January 2010 22:24 GMT By Stephany Nunneley


John Koller, Sony’s head of PlayStation marketing, has weighed in on all the 3D hype at CES 2010 and reiterated Sony’s stance that 3D integration on PS3 is “as simple as a firmware update”.

“3D is the buzzword here [at CES] and that’s because it takes gaming much further, and the cycle of innovation that we’ve been trying to put into PS3 has landed us in a spot that puts us within the Holy Grail of gaming,” said Koller. “It feels like you are ‘in’ the game now with 3D, and it’s fantastic.

“Out of the box, with PS3, you don’t have to do anything. It’s gonna take just a simple firmware update which most people do regularly anyway, and that’s all it’s gonna take to accolade the PS3 to 3D gaming. It’s just a simple firmware update on the hardware.

“You will, however, have to have a 3D TV and the glasses to get the full experience and Blu-ray movies in 3D will require a separate firmware update, which will be required by the end of the year”.

To prove its point with 3D, Sony has capable sets on the CES showroom floor, demoing games like Gran Turismo 5, Avatar and Super Stardust HD in the third-dimension.

You can watch the full video over on the US PS Blog.



  1. onlineatron

    On the one hand I want it to be a huge success… Avatar blew me away and there were so many moments that I thought to myself ‘wouldn’t that be cool in a game’.

    On the other hand I don’t want to buy a new tv and even if I did it would still be too small. Even the humongous screen at my local Odeon Digital 3D was too small… I could see the edges of the screen and it really took me out of the Avatar world.

    #1 5 years ago
  2. zoopdeloop

    every form of evolution costs.How people nowdays think that they can have it almost for free i don’t undestand

    #2 5 years ago
  3. sg1974

    Ever since the onset of globalisation and cheap Chinese (often slave) labor every lazy fucker in the West wants everything dirt cheap and now now now, instead of waiting and working for it like their parents did. Some call it progress, but mostly they’re the morons who led us into the mess we’re in today with the global economy.

    #3 5 years ago
  4. humanfish

    They are living in a dream world. Do they seriously expect everyone who has gone out and splashed the cash on an expensive HD TV to now go out and buy a, wait for it, 3DHD TV. Let alone all those folks who haven’t even got their heads around what HD is and what the differences between Full HD and HD Ready. It’s a joke. As much as i am interested in the concept i am not going out to buy a new TV just for the added feature of ‘whoopty doo’ 3D. Plus, even if in a few years i need to replace my HD set, will i be willing to pay the added ‘premium’ they will no doubt want for one of these sets. They can naff right off. 3d won’t have any effect for a decade on home entertainment, it’ll be niche to say the least. These tech companies all need something new for us to buy to boost their balances and 3D is the new gimmick to push.

    I’m a little out of breath and need a sit down now. Wheeeeeeze

    #4 5 years ago
  5. sg1974

    Yes yes yes, it’s the same argument that’s been used in response to every technological advance in recent history. If you look hard enough, you’ll find references to DVDs being a waste of time and money because “Puh! Who wants to rebuy all the movies they have on VHS?!”.

    #5 5 years ago
  6. Psychotext

    There’s one slight difference here though. Even the manufacturers admit that they’re doing this because the sector is pretty much fucked at the moment. They desperately need something which is going to spark demand or they’re going to be facing a number of very lean years.

    You can’t blame them… but by the way they’re talking you wouldn’t think that there’s literally just a few thousand of these in peoples homes right now. Hell, none of the manufacturers have even got any mainstream 3D capable TVs on the market yet. (They’re rolling out as of this summer)

    #6 5 years ago
  7. pha1r

    How am I gonna wear 3D glasses, when I need normal glasses to watch TV?

    #7 5 years ago
  8. hitnrun

    “”Yes yes yes, it’s the same argument that’s been used in response to every technological advance in recent history.”"

    For every “technological advance” that catches on, dozens are consigned to the wastebasket.

    You’re confusing “technological advance” with “market adoption.” The human race has had the technology to go to the moon since the Beatles broke up, but no one’s been there for decades, because after the novelty wore off no one has been willing to pay for it.

    Linear “progress” is an illusion of hindsight. As to your rhetorical question about DVDs, it has an answer: the DVD offered something that VHS did not, namely fully digitized, menu-able, and manipulable videos. And, importantly, they were CHEAPER than VHS (after they milked the early adopters).

    #8 5 years ago
  9. Gekidami

    Judging by some of your reactions you’d think Sony had just said that you either get a 3D set or your house will explode. Quit being ridiculous, its all optional for the people who will have a TV that supports 3D when they’re more present on the market.

    #9 5 years ago
  10. Patrick Garratt

    “‘Whoopty doo’ 3D” made me do a proper lol.

    #10 5 years ago
  11. NiceFellow


    agreed. you have the choice – what’s the problem. It’s not like every game is suddenly going to be 3D.

    As ever this is for the early adopters initially, then as @8 pointed out it either sees market adoption or it doesn’t.

    Basically, what they are saying is, if you have a PS3 you will be able to use firmware to enable 3D. And if you then want to use it you get a 3D TV – or not. Your choice.

    #11 5 years ago
  12. bugmenot

    according to digital foundry the firmware update may allow existing games to support 3d. so you dont even have to buy new games!

    #12 5 years ago
  13. sg1974

    @Gek, but your forgetting: Sony is the devil! Everything they do is a con and a waste of time! If Apple or MS did this most people would be wetting there knickers and it would be front page news on the BBC News website and all the newspapers.

    #13 5 years ago
  14. Retroid

    Aw, bless.

    /Ruffles sh1974′s hair

    #14 5 years ago
  15. KiiD

    Cant wait BluRays with 3d it’ll be intense Gotta love Sony

    #15 5 years ago

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