RSS
Know why EA’s stock’s trading at record lows? The press did it, apparently.
“I would say the headwinds on the stock don’t make people smile. I think most people in the company read our press release on our Q2 and first half, and said, ‘Record market share, record revenues, profitability roughly in line with the street… that sounds like victory.’ A lot of negative articles were written that entirely missed the point that we felt we had a great first half,” boss John Riccitiello told IndustryGamers.
“We’re cash flow positive, we’re profitable, we’re growing, and what we’ve chosen to do is a strategic step in the process of resetting our company to a different strategy. Sometimes people almost believe more what they read in a newspaper than what they hear from their own company. A great deal of what’s written is often ill-informed and misunderstood. So it’s a hard thing for morale from time to time.”
You’re profitable? Sure?
Thanks, GoNintendo.
Viewing 6 responses
Freek said:
What negative press?? EA is the new darling of the games industry.
With Activision having taken up the mantel of King Douchebag.
pelenow said:
EA has had many sin’s of the past. It seem’s like they want to make up for it, still don’t trust them though, they get big again and it’s back to business as usual. I saw Activision getting big as a balance for EA Never thought Activision would be even worse.
GwynbleiddiuM said:
in addition, if you don’t like the ratings you can always start making better games.
Aimless said:
Riccitiello wasn’t referring to negative press of the Kotick variety, Freek, merely a general air of negativity around the reporting of their financial reports.
I can see why it would be frustrating when you’re trying to turn a company around and the press focus on the money being spent to do so instead of looking at the bigger picture, but on the other hand what do you expect? It’s their job to call things how they see them, and as the blogosphere is fuelled by hits and snark instead of even-handed analysis…
At the end of the day your average gamer doesn’t want to read dry, reasonable journalism as that’s the fodder of trade magazines. They just want to walk away with enough knowledge to continue to pretend they know what they’re talking about in message board sales threads, content to worship the false idol of NPD numbers every month.
izduracis said:
Dunno about others, but EA’s practically redeemed themselves from where I stand both as a gamer and from a financial perspective. And Riccitiello is just a gajillion times more decent human being than uberdouche Kotick.
RomaTotti10 said:
As far as I can read from Ea’s earning rapports the company is mostly losing money. That is also the reason why Ea had to fire 1500 people. Ea needs to make more AAA-titles where they don’t have to pay royalties to the NFL or Fifa.