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DS beats PS2 to biggest-selling UK console crown [Update]

Thursday, 10th December 2009 09:29 GMT By Patrick Garratt

dslite5

DS is now the biggest-selling UK console in all history. The Nintendo machine beaten PS2′s 10.02 million units to date, passing 10.05 million in week 47, 2009.

This is according to GfK-ChartTrack data. DS launched in the UK in March 2005, compared to PS2′s November 2000 release.

More on MCV.

Update: PR after the break.

NINTENDO DS PASSES 10 MILLION SALES TO BECOME BEST EVER SELLING CONSOLE IN UK HISTORY

- Unique and intuitive video game console helps
to broaden appeal to new non-traditional audiences-

10th December 2009: Figures released today courtesy of GfK Chart-Track, the UK’s leading music, video and software performance and sales tracking company, reveal Nintendo’s market leading handheld console, Nintendo DS, has now sold over ten million units in the UK, making it the best selling console of any kind in the territory’s history.*

Since its launch in the UK on 11th March 2005, almost one in six people now own a Nintendo DS system. It has now outsold the previous record holder, which has been on sale in the UK for over nine years in less than five!**

Nintendo’s Touch Generations range of software, which has been expanding the definition of video game, has resonated strongly with people of all ages, extending its appeal to a non-traditional gaming audience, which now sees people aged between five and 95 picking up and playing Nintendo DS consoles. The achievements of titles such as Dr Kawashima’s Brain Training: How Old Is You Brain? and More Brain Training alongside recent launches including 100 Classic Book Collection and 42 All-Time Classics, has seen the Nintendo DS system significantly expand the audience traditionally associated with videogames. As well as sons and daughters, mums, dads and even grandmas and granddads across the UK can be seen getting to grips with their Nintendo DS systems.

-ends-

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54 Comments

  1. SilentLoner

    console? ha they wish!

    #1 5 years ago
  2. Gekidami

    Personally i tend to consider portable consoles and home consoles 2 very different things.

    #2 5 years ago
  3. Psychotext

    That aside, the DS has been quite the sales success, and it doesn’t really seem to be showing any sign of slowing down.

    #3 5 years ago
  4. Patrick Garratt

    Added the PR.

    #4 5 years ago
  5. Hero of Canton

    Well deserved – it’s a terrific, accessible console with a fantastic software library.

    #5 5 years ago
  6. Blerk

    I’ve never much liked it, to be honest. My son loves his though – to the point where he’s actually worn two of them out. Flimsy pieces of crap. :-D

    #6 5 years ago
  7. Bojangles

    This has the same conveniently fuzzy logic applied to it as when Wii Sports was classified as a record breaking ‘selling’ game – in spite of the fact it was given away for free. And #2 makes another good point also.

    Given the whole R4 thing, I wonder how the two ‘consoles’ compare when it comes to attach rates.

    #7 5 years ago
  8. Psychotext

    That’s a really impressive twist there Bojangles. I never knew that they’d given the DS away for free with another console.

    As for the DS tie ratio, it was ~4.7 last year, not sure what it is at the moment.

    #8 5 years ago
  9. Bojangles

    Fuzzy logic is about conveniently overlooking specifics – such as calling a “freebie” a “sale” or a “handheld” a “console” when it suits.

    #9 5 years ago
  10. Psychotext

    I’d say that’s more semantics than fuzzy logic. They’re both consoles, one a home console, one a handheld console.

    #10 5 years ago
  11. No_PUDding

    I’d say it’s neither fuzzy logic nor a matter of semantics.

    Somewhere in between:

    DS is still a gaming system, and the previous gaming system with the largest install base has been overtaken in the UK. That is notable. The caveat being that one is more of a home entertainment system, and the other a more ‘disposable’ (not to throw away, to PUT away) and ergonomic purchase.

    As for Wii Sports, the millions who are playign that game are still playing it, so it doesn’t matter whether it was packed in or not, X number of copies are in the publics hands. The caveat being that getting 100% attach rate like that, with a console, is impossible UNLESS it is a pack in.

    #11 5 years ago
  12. No_PUDding

    IS that fair? Will you two kiss and make up?

    #12 5 years ago
  13. Hero of Canton

    If it’s not a console, what is it? It’s not a fucking calculator, is it?

    #13 5 years ago
  14. Bojangles

    #11 With Wii Sports: if you choose not to sell something and, instead, give it away you cannot legitimately claim it has achieved a record number of sales.

    #14 5 years ago
  15. No_PUDding

    Well they can say completely truthfully it has a massive install base, and since it was and IS a pruchaseable product (it’s just associate with the console) how can you deny it that?

    Sure it’s a technicality, but it’s accurate and correct.

    #15 5 years ago
  16. Bojangles

    With enough technicalities, fuzzy logic and semantics you can claim anything to be accurate and correct.

    #16 5 years ago
  17. Psychotext

    So I’m looking through what the PR says exactly to try and uncover the spin…

    “NINTENDO DS PASSES 10 MILLION SALES TO BECOME BEST EVER SELLING CONSOLE IN UK HISTORY”

    Is it a console? Yes. Has it sold more than any other console? Yes. Adding handheld here would only really be relevant if it was only the fastest selling handheld console, rather than fastest selling of all types of console.

    “Nintendo DS, has now sold over ten million units in the UK, making it the best selling console of any kind in the territory’s history.”

    Has is sold 10m in the UK? As far as Chart Track is concerned, yes. Is it a console? Again, yes.

    “Since its launch in the UK on 11th March 2005, almost one in six people now own a Nintendo DS system. ”

    Here’s the only place where it really falls down. Nintendo have no way of knowing if around one in six people own a DS, or if it’s more like one in eight (for example) do because of people having multiple models.

    #17 5 years ago
  18. No_PUDding

    I totally agree.

    But there is no semantics in pointing out that the two products are vastly different, categorically different infact.

    The point is it’s the largest selling console in the UK, which I dont think anyone is denying.

    #18 5 years ago
  19. Psychotext

    Categorically different despite being in the same overall category you mean? :P

    #19 5 years ago
  20. No_PUDding

    Okay so it IS semantics….

    #20 5 years ago
  21. No_PUDding

    Po-tay-toe Po-tar-toe

    #21 5 years ago
  22. Psychotext

    You say that, I say Jersey Royals.

    #22 5 years ago
  23. Bojangles

    So, when someone claims a game that isn’t sold is deserving of a sales accolade the fact that sales of the product in question didn’t even happen is just a mere technicality and should be overlooked?

    ‘Technicalities’ are awfully convenient depending on how you wish to spin a story.

    #23 5 years ago
  24. Psychotext

    You realise that has absolutely no relevance here right? Whilst what you say is absolutely true in the case of Wii Sports, it bears no resemblance whatsoever to the fact that they chose to categorise a games console as a games console in a press release.

    It’s basically a straw man.

    #24 5 years ago
  25. Bojangles

    I apologise for bringing up an instance of Nintendo claiming record breaking sales of a product in a news story about Nintendo claiming record breaking sales of a product.

    #25 5 years ago
  26. Psychotext

    Apology accepted. It’s an easy mistake to make, but if you concentrate on critiquing what they’re doing here rather than what they did in the past it’s fairly easy to avoid. You can see an example in post 17.

    #26 5 years ago
  27. Bojangles

    When did I critique Nintendo’s PR, specifically?

    #27 5 years ago
  28. Psychotext

    When you stated that it contained “conveniently fuzzy logic”.

    #28 5 years ago
  29. Bojangles

    And where was that specifically directed as a response to Nintendo’s PR?

    I’ve made no such critique in the manner you hope to suggest. In exactly the same way I made no such claim that Nintendo gave away DSs in the twist you created and tried to credit me for in #8

    I refer you to #16.

    #29 5 years ago
  30. theevilaires

    ahahahahaha DS a console? ok Garratt whatever makes you happy over there in the U.S.K.

    lol once again the pot(someone in here) is calling the kettle black as always. Lets not say any names because he never defends a piece of plastic…..RROD charts anyone :P

    #30 5 years ago
  31. Tonka

    Do people still believe attach rates are of any significance?

    Simple experiment you can try at home.
    A has install base of 10 000
    B has install base of 2

    A has attach rate of 1.2
    B has attach rate of 100

    Which one sells the most software?

    (this is overly simplified due to necessity)

    #31 5 years ago
  32. Blerk

    I’m somewhat bemused that people don’t consider the DS a console. What is it, then? :-D

    #32 5 years ago
  33. theevilaires

    a handheld gaming portable device thingy :D

    I guess we can say the IPOD touch will eventually out sell the PS2 too right…that plays games and everyone will eventually get one right?

    #33 5 years ago
  34. DaMan

    I have to completely agree with tea here actually, comparing DS sales to PS2 is like comparing a J2ME phone sales to Desktop PC.

    #34 5 years ago
  35. Blerk

    What is this collective insanity? :-D

    The DS is a games console. It’s sole purpose it to play games. Just because you can’t plug it into a telly doesn’t mean it isn’t a console.

    You wouldn’t call the iPod Touch a games console because that’s not its intended main function. But the DS is… a console.

    #35 5 years ago
  36. DaMan

    DS is a handheld, console games =/= handheld games.

    I think that’s one of the reasons some people can’t get into handheld/mobile gaming btw, because they see portable games in the same way as their home console ones.

    #36 5 years ago
  37. theevilaires

    Then where did the term handheld and consoles come from?

    Ever hear a tv commercial advertising a game…blah blah coming to handhelds and home consoles next spring.

    Second the PS2 wasn’t always as cheap as it is now.
    Sorry I have to stop here because Larry,Curly,and Moe will accuse me of defending a piece plastic. :D

    (first person to guess who Larry,Curly,and Moe of VG247 is gets a $20 PSN card) :D

    #37 5 years ago
  38. Psychotext

    DS is a handheld console, just like the PSP is a handheld console, and the gameboy is a handheld console. All consoles.

    For comparison, the PS2 is a home console, the PS3 is a home console (where they weren’t calling it a PC for tax purposes), the 360 is a home console and the Wii is a home console. All consoles.

    People might not like the comparison because they feel it somehow diminishes the achievements of the PS2 (it doesn’t, but that’s a different story), but that doesn’t change the fact that they’re all consoles. It’s also worth bearing in mind that handhelds don’t outsell home consoles by default.

    In terms of lifetime shipments worldwide…
    PS2 > Gameboy > DS > PS1 > GBA > NES

    #38 5 years ago
  39. Hero of Canton

    Yeah, it’s a handheld. A handheld CONSOLE. It’s not ‘spin’ to claim that the DS is a console, because it is. Its portability doesn’t alter that fact.

    #39 5 years ago
  40. DaMan

    well, yes. but that’s not what I meant. then I can call my Symbian smartphone a portable computer. I mean, you could call 360 or PS3 a gaming computer.

    not a ‘console’ in the sense that the software is different.

    #40 5 years ago
  41. Blerk

    I don’t understand why the software should make a difference. The DS still plays ‘games’.

    #41 5 years ago
  42. DaMan

    the games are different. if I have an office application on my smartphone, I still call it a ‘phone’. but I call my desktop PC a ‘computer’.

    but in the sense that you guys mean, yeah DS would be a ‘handheld console’ and 360/PS3 a ‘home console’.

    #42 5 years ago
  43. Psychotext

    Well, if we want to get ultra specific… the PS2 is indeed the best selling “computer entertainment system” in the UK, because the only competition it has is the PS3. :P

    #43 5 years ago
  44. Hunam

    Jesus wept.

    #44 5 years ago
  45. DaMan

    lulz.

    #45 5 years ago
  46. theevilaires

    handheld gaming device to a home console which was made to be a home edition of an arcade cabinet.

    handhelds
    Consoles
    Arcade Cabinets

    all of which you can own in your house but still different things.

    #46 5 years ago
  47. NoxNoctisUmbra

    It does not count.. most kids buy the DS, most adults and TRUE gamers buy the PS2.. that is what counts.

    #47 5 years ago
  48. theevilaires

    If handhelds are consoles then Sony should have just called the psp the ps2.5p. Same graphics as a PS2 right?

    The big difference is that you sit down on your couch and play a huge 10 – 30 game with a joypad. Who sits at home on the couch and plays with their PSP or DS when they could play something better on a huge tv?

    #48 5 years ago
  49. MushroomStamp

    Handhelds are not consoles! period… only a rah-tard couldn’t tell the difference.

    #49 5 years ago
  50. Psychotext

    pot-a-tard

    #50 5 years ago
  51. theevilaires

    if handhelds were consoles Mushroom would have every game the DS and PSP has….that’s enough proof for anyone right there :P

    #51 5 years ago
  52. OlderGamer

    My two cents. Everyone I know that bought a Wii. Did so because of Wii Sports. You either have a free game with a 250usd console, or you have a 250usd game with a free console. Either way I think the logic is valid. Wii sports sold the system. Apply the same thinking to Super Mario World packed in with the SNES or Mario Bros. with the NES. I think there is a difference between a new system that launches with a pack in and an established system tossing a pre-exsiting game in the box to give added value. In truth, either way if a person buys a game system with said pack in, often times they did so because they wanted the game packed in too. Sure there are exceptions, life is full of exceptions. But in the immortal words of BDH, them words are solid.
    As for the DS? Who cares? In the states the overwhelming majority of gameboy owners are kids. Nothing wrong with that mind you, but I don’t think anyone sits there and ponders buying a DS instead of a Wii/xb360/PS3. I think they buy the DS in addition to a living room game system. Yes adults buy handhelds too, I own a PSP infact. But again it isn’t a choice between it and a home console. They do two different things in my book. It would like not buying an MP3 player because, after all, you have a home sterio. Try fitting that sucker in your pocket!

    #52 5 years ago
  53. Galactic_Barret

    First thing I thought while reading the headline was ‘DS is a console now?’. Doesn’t really matter in the long run, but most people separate the two, and it was always consoles and handhelds. Congratulations either way, but I still find the classification a little odd.

    #53 5 years ago
  54. MushroomStamp

    Tea.. EVERY handheld can be pirated… I just dont’ looking at tiny cracker sized screens. To me handhelds are for kids. (yes I know adults play them). As an adult I have NEVER had the time or need to play a portable… except maybe on a plane. But that’s what the laptop with Torchlight is for :)

    #54 5 years ago

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