Steam’s popular. How popular? This popular.
“Our estimation is that Steam – as the current market leader – enjoys approximately 70 percent of the overall digital distribution market with Impulse at 10 percent and all others combined at 20 percent in terms of actual dollars generated per month,” said Stardock chief Brad Wardell, writing in the company’s customer report for 2009.
“Steam and Impulse both have the advantage of exclusive content (Left 4 Dead, Half-Life, Sins of a Solar Empire, Demigod, etc.).”
Wardell added that he expects downloads will make up around 25 percent of the revenues “for a typical PC game publisher on a new title” in calendar 2009.
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