Fri, Nov 20, 2009 | 17:13 GMT

Dante’s Inferno marketing: Heresy equals Mass We Pray

masswepray

This week, a viral video for a “game” called Mass: We Pray was released, and like most of us thought, it was a fake. A hilarious fake, nonetheless.

Turns out, it was the latest in EA marketing for Dante’s Inferno, this time instead of Wrath or Lust, it was Heresy.

When you click on the preorder spot for the game, it takes you to the page for Dante’s Inferno, so no “anointing the stick for you” or playing around with crucifix styled controllers that would make a Goth kid squeal with glee.

Heresy. The worst of all sins. Well, to some folks at any rate. This time, it’s rather hilarious.

Watch below for proof, and then click here to burn in Hell along with us and Joystiq.

9 comments

#1

Eregol
20/11/09, 4:57 pm

Lols

#2

Wakkum
20/11/09, 5:42 pm

Epic. Of course it was a fake, but this is some funny viral marketing.

#3

DarkElfa
20/11/09, 5:42 pm

My grandma just rolled over in her grave…

…and exploded.

#4

Stephany Nunneley
20/11/09, 5:56 pm

Yeah the Catholics in the family will ban me from Christmas dinner if they find out I lol’ed at this. Maybe I should splash holy water on myself just to be safe.

#5

DarkElfa
20/11/09, 8:32 pm

I suggest you splash holy water on your pc if you really want to be safe. ;)

#6

The_Deleted
20/11/09, 8:34 pm

Maybe you should just LoL and watch the fireworks..?

#7

Stephany Nunneley
20/11/09, 10:50 pm

Actually, Holy Water would probably scald me.

#8

Wakkum
20/11/09, 11:06 pm

You’ve been watching too much Twilight, Steph.

#9

Stephany Nunneley
20/11/09, 11:25 pm

GASP! Wakkum! I have never watched Twilight and never will! Seriously, I would rather watch paint dry, as it would be more engrossing and full of better plot points. ;-)

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