Tue, Feb 01, 2011 | 06:23 GMT
Sony: PS3 is upgradeable to 3D, company will return to profit in 2011
During a presentation to investors, Sony revealed that all PS3 systems are upgradeable to stereoscopic 3D via firmware updates, and the company plans to integrate 3D through Blu-ray and HDTV sets as well.
The company’s goal is to “lead the 3D market” and offer 3D tools to developers that wish to create games with three-dimensional play.
Plans to install 3,000 Sony 3D theater projectors in cinemas the end of the year is another part of the plan, which when combined the aforementioned plan, the company believes it will achieve profitability by March 2011, according to CEO Howard Stringer.
Sony’s projecting a $1 billion (¥95 billion) loss for its current fiscal year, ending March 2010, but Howard says that current money-saving plans are paying off.
“Our work is already bearing fruit,” he said before adding that the company still has “more work to do”.
Howard also revealed that Sony is ahead of its planned restructuring schedule of saving $5.6 billion (¥500 billion) in costs, part of which was a direct result of the 12 percent reduction of its total workforce (19,500 jobs) over the last year.
Yesterday, Sony announced that it has seen a 70 percent growth in sales for PS3 when compared to October 2008, making it “the only console to experience significant growth year over year”.