Sony: PS3 is upgradeable to 3D, company will return to profit in 2011

Thursday, 19th November 2009 17:00 GMT By Stephany Nunneley


During a presentation to investors, Sony revealed that all PS3 systems are upgradeable to stereoscopic 3D via firmware updates, and the company plans to integrate 3D through Blu-ray and HDTV sets as well.

The company’s goal is to “lead the 3D market” and offer 3D tools to developers that wish to create games with three-dimensional play.

Plans to install 3,000 Sony 3D theater projectors in cinemas the end of the year is another part of the plan, which when combined the aforementioned plan, the company believes it will achieve profitability by March 2011, according to CEO Howard Stringer.

Sony’s projecting a $1 billion (¥95 billion) loss for its current fiscal year, ending March 2010, but Howard says that current money-saving plans are paying off.

“Our work is already bearing fruit,” he said before adding that the company still has “more work to do”.

Howard also revealed that Sony is ahead of its planned restructuring schedule of saving $5.6 billion (¥500 billion) in costs, part of which was a direct result of the  12 percent reduction of its total workforce (19,500 jobs) over the last year.

Yesterday, Sony announced that it has seen a 70 percent growth in sales for PS3 when compared to October 2008, making it “the only console to experience significant growth year over year”.

Via Gamasutra, Associated Press.



  1. Syrok

    I told you about the 3D upgradable hours ago in the “OMG PSN IZ FREE NOMORE!”-article. :D

    #1 5 years ago
  2. Psychotext


    Profitable by 2009:

    #2 5 years ago
  3. Stephany Nunneley

    :-D @ Psycho

    #3 5 years ago
  4. XDamage

    Sounds about right. I think it’ll only go uphill from now on, for PS3 at least. :)

    #4 5 years ago
  5. mojo

    n1 syrok, but ur late.

    EG’s Digital Foudry told it months ago ;)

    #5 5 years ago
  6. theevilaires

    Hmmm where’s Velocity girl selling custom made in game t-shirts on xbox live?

    Where’s her little profits from the pay to use in anyway service xbox live that I still can’t order a Dominoes pizza from while playing a game of Halo?

    #6 5 years ago
  7. hitnrun

    So they’re going to return to profitability in the same breath as they promise to lead the market in R&D for an emerging technology that hasn’t proven its selling power yet.

    Sounds like Sony to me.

    #7 5 years ago
  8. mojo

    well its sony. cutting edge (in relation to consumer electronics) written on the flags. They always start crazy things. sometimes they pay off (walkman and stuff), sometimes they do not (minidisk etc.)
    At least they are trying.
    I quite like their philophosy.

    #8 5 years ago
  9. NoxNoctisUmbra

    great news, too bad I do not have capable 3D TV.

    #9 5 years ago
  10. cachucha

    3d is so overrate, after watching through a movie or game for about 30 mins you just stop noticing at all, still a nice bonus(with a high cost)

    #10 5 years ago
  11. BeastModeYMOB check it out.

    #11 5 years ago
  12. Bulk Slash


    You might not need a new TV. Sony’s references to a firmware update and the fact they use Nvidia for their graphics chip suggests to me they could be using Nvidia’s method of doing 3D with alternate frame rendering.

    The firmware update they mentioned is probably to allow a device to be connected to the PS3 so it can sync the 3D glasses with each frame rendered.

    By doing it this way you could in theory play a game even on an old TV, the only drawback being if it’s a 60hz TV the games will appear to be locked to 30fps (rendering 60fps but each eye only sees 30 of them).

    #12 5 years ago
  13. Psychotext

    Would that mean 30fps games appear to run at 15fps?

    #13 5 years ago
  14. NoxNoctisUmbra

    Bulk Slash, thaks for the info, i really hope so! By the time i get a 120HZ or higher HD TV would be 2015.

    #14 5 years ago
  15. gorman

    I wouldn’t be expecting any major title to be using it. Unless I’m deeply mistaken, fillrate needs double when producing stereoscopic images.

    Actually, having read DF’s article… I doubt that a technology tied to a specific brands of HDTVs could be relevant for this or most likely any generation.

    #15 5 years ago
  16. FeaturePreacher

    Sure wish some of that talent could go into system wide custom soundtrax, system wide cross game invites, public space voice chat in HOME, and cross game voice chat. But I guess things that people actually want don’t interest Sony.

    #16 5 years ago
  17. Bulk Slash


    Yeah that’s right. If Sony do go down this route I would expect games will need to pare back details in order to keep the frame-rate up. Vsync will also be mandatory in order to keep the glasses synced with the display.

    Sony will probably have to mandate games run at 60fps (or 120fps if the TV can handle 120hz) because at 30fps the flickering of the glasses would be very noticeable and would probably cause headaches!

    #17 5 years ago
  18. Jadeskye

    #18 5 years ago
  19. Uncontested

    The funny thing about pointing to that article is that was just before a certain economic implosion that you know.. the whole world is feeling.. what a suprise that their forecasts changed!

    #19 5 years ago

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