Splinter Cell Conviction to have in-game ads

Friday, 13 November 2009 10:08 GMT By Patrick Garratt


Ubi’s confirmed that Splinter Cell Conviction is to have in-game ads, and has provided advertisers with “heat maps” to show where best to place their creatives.

The hot spots show where players are most likely to go, natch.

The news came from a Microsoft Advertising’s Gaming Upfront presentation in New York last night.

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