Fri, Nov 13, 2009 | 02:54 GMT
Dragon Age DLC loots $1 million in one week

If you don’t build it into the main game, they will come, apparently. Dragon Age’s DLC, which released alongside the full game last week, has already plucked $1 million from players’ all-too-willing wallets.
“Dragon Age just launched about a week ago, it’s doing very well,” said EA executive VP and CFO Eric Brown. “The game was designed at the outset to have extensive PDLC [paid downloadable content] at launch, as well through the next 12-plus months of its lifespan. We’re well past one million in PDLC, so the attach rate appears pretty good.”
Whoa, whoa, Dragon Age. Can’t we slow down a bit? We’ve hardly even spent 15 hours together, and you’re already talking white picket fences and DLC. Granted, we’re absolutely head over heels for you so far, but we’ve been burned before.
Thanks, G4.


12 comments
#1
Uncontested
13/11/09, 3:34 am
whoa whoa whoa.. 15 hours? Ive got like 70 plus in it already.. lol
not having a job at the moment = endless gaming.. lol
#2
blackdreamhunk
13/11/09, 3:52 am
I am at the part with the blood mage. I also stated a worrior too. they have like different stories.
#3
Phoenixblight
13/11/09, 3:59 am
@1 I have a job and already beaten first Playthrough as a WARRIOR. Really BDH learn to spell, Google can help you in that department if you are unsure of the word. Anyways beat the game as a Templar/Berserker on Hard. Playing as a Templar with 2h really put those damn Blood Mages down like a hot knife through butter.
I wanted to play as a Berserker/Reaper but I didn’t want to make the sacrifice especially since I would lose two of my core members especially my healer. Now Playing as a Arcane Warrior/Blood Mage. First game was 61 hours now in 10 hours on my second. Great game with trivial problems.
#4
Aimless
13/11/09, 5:55 am
The quote doesn’t mention anything about monetary value. “We’re well past one million in PDLC, so the attach rate appears pretty good” implies that a million people have downloaded a piece of DLC, and considering that all new copies of the game come with at least one piece — The Stone Prisoner — that statistic isn’t so surprising.
Of course it’s possible that a million people have paid for DLC and not just redeemed a code, but interpreting the comment that way would put EA’s earnings nearer to $7 million.
#5
Nathan Grayson
13/11/09, 6:23 am
Yes, but G4, who — despite its subpar TV programming — is a reliable source, mentioned $1 million multiple times in its article. Since G4 didn’t source any other publications, I’m assuming they attended the conference in question, where they heard “$1 million” firsthand.
Also, one million in DLC sales would imply that the game’s sold more than one million copies, which I figure EA and BioWare would’ve sang from the high heavens, had it happened.
#6
Aimless
13/11/09, 7:47 am
I’m not calling your reporting of the story into question, I just think G4′s original article will prove to be erroneous.
I would be very surprised if Dragon Age hasn’t sold over a million. VGChartz, whilst admittedly not the most reliable of sources, seem to think the console versions have sold a combined total of 450,000 so far and I would assume such a PC-centric games would do a fair bit better on the platform it’s clearly designed for; even I got it on PC and I’m a console gamer through and through.
#7
Uncontested
13/11/09, 2:18 pm
Or since you can assume nobody paid for stone prisoner yet since the game is brand new… you can figure that 142,857 copies of Wardens Keep were sold so far.
#8
OlderGamer
13/11/09, 2:37 pm
I think on a lot of levels DLC hurts everyone. Sure, often times its nice to expand your game experience in a game that you really love to play. But In so many cases that isn’t what DLC is really about. Esp launch timed dlc. To me thats a grab for my wallet.
It can turn a 60usd game into a 110usd game. I don’t like that. That isn’t expanding my experience, that is expanding some pubs cash flow. And all too often we are getting content held back, off of disc, only to be sold seperately as launch DLC. EA sports did this with NA Football games. Instead of my players stats/abilities gaining 100% on their potential(as compared to previous versions in years past), said players are now capped at 75% of their potential offseason stat growth. You guessed it, you can buy DLC to allow your players that “extra” 25% growth. Big deal? I think so. If you add in all of the DLC that was aimed at launch time for said Football game, the price was 110usd.
And we can clearly see why companies do it. Look at the downloads/revenue EA is having, will continue to have with DA:O. I also agree that the numbers for said DLC don’t seem to mesh up. They seem over inflated, and I think they are being spun. It is as if somehow EA sees the DLC numbers as a good thing. A thing to be appluaded for. I don’t see it that way at all. I see one million people getting suckered to pay more their already pricy game. The DLC should have been included when you bought the game(On The Disc).
Another aspect of DLC is buying older games are no longer the bargin they used to be. We used to be able to get games for 20usd. And we still can, if we are willing to pay another 30usd/DLC for the “full” experience. Now said bargin game costs 50usd. Not exactly much of a bargin. Of course no one forces you to buy the DLC. And why can’t you be happy with 75% of the games content anyways?
Beware younger gamers, for someday you too may well find yourself jaded with cynisism. Maybe you will see beyond the PR spins and the double talk. Or maybe not, maybe you will just be happy to continue to “expand” your gaming experience.
#9
Hunam
13/11/09, 2:43 pm
I’d be interested if the DLC is single narrative that was delivered episodically, so like every month or so you get another 6 or so hours of a side story instead of just singular chunks of DLC that don’t really add anything to the main story.
#10
OlderGamer
13/11/09, 2:58 pm
I wouldn’t mind episodic gaming as much, if it was done right. But, look at Fable 2. The game is sub 20usd at the store. If you bought the episodes online, you will pay far more then 20usd. Again doing episodes are not for the gamers. Instead they are for the pubs, as a replacement to a retail copy that can be traded, shared, and sold used. Its a form of price fixing.
#11
Phoenixblight
13/11/09, 3:13 pm
Warden Keep was not something that was kept on the side from the game if that is what you are getting at Oldgamer. THis was just a concidence of what happened.
Bioware was aiming to release DAO last SPring but EA told them to hold up on that and release the game at the same time as the consoles. So while the game was being polished the DLC team kept working on Wardens Keep and they finished early enough to release it same day. I agree with you on companys that remove content from the original game to make a few extra bucks its a cheap shot but people are jumping right into it look at Capcom with SFIV and EA Sports, people are just lapping it up not knowing what they are encouraging for the industry. Before you know it they release actual games in episodes and not full games. I fear for that day…
#12
mightyhokie
13/11/09, 3:48 pm
This game is incredible. The only downsides are the decision tree being ‘old school’ coming from the guys who redefined that mechanic via Mass Effect. Also, compared to ME, the graphics are pretty rough, at least on the 360. I don’t quite understand why that is.
Anyway, I have all the DLC, of which almost all of it came with my preordered version.