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EA purchases Playfish for $300 million

Monday, 9th November 2009 15:17 GMT By Johnny Cullen

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EA has bought social games firm Playfish for $300 million.

It was bought with $275 million in cash, and $25 million in a equity retention arrangement. They will operate under the EA Interactive division.

“Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,” SVP and GM of EA Interactive Barry Cottle said.

“The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale,” said Playfish CEO and co-founder Kristian Segerstrale.

Find more over at Develop.

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5 Comments

  1. blackdreamhunk

    that is smart move on EA part. :)

    #1 5 years ago
  2. deftangel

    Also a cheap one, in my opinion. I’d be a bit concerned if I was Zynga.

    #2 5 years ago
  3. M337ING

    300 million? Jeez, EA has a lot of cash to throw around… Who knows, they might regain #1 publisher status soon…

    #3 5 years ago
  4. Phoenixblight

    @3 Very possible considering Activision sales are starting to drop with one of their main franchises (Guitar Hero) but than again Call of Duty…. I wonder how long that cash cow will last.

    #4 5 years ago
  5. OlderGamer

    @Phoenix depends if they keep doing 70usd yearly releases with 30usd in addons. If they keep that up CoD will go the way of Tony Hawk and soon Hero Games.

    #5 5 years ago

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