Brian Farrell, CEO of THQ, said during the company’s financial call to investor that, so far, they are pleased with sales of PS3 since the new model and price point has taken effect.
He also said that the company’s goal during the holiday shopping extravaganza is to “continue migrating PS2 users to PS3”.
The main goal of this is to “drive consumers to the higher price point” for both the games and the system.
Good to know.
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