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Rock Band sales slow, but "improving" say Viacom

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Viacom has said that its Harmonix and MTV game franchise, Rock Band, has been a a bit of a slow rummer, but that the series is finally picking up the pace.

It may possibly break even or become "slightly profitable" by the end of Q4 if Christmas sales are good, said CEO Philippe Daumann.

"The economics of our Rock Band franchise are improving, though not as quickly as we'd like," he said during Viacom's latest call to investors. "We had a great launch of The Beatles product but obviously at this time of year we await the holiday season to begin as the month of November unfolds. We will start putting in more marketing dollars together with our retail partners behind that product.

"We just have to be cautious given that we are entering, over the next several weeks, a retail season that will depend on how consumers spend their money generally. So we have to be cautious about how it is unfolding. Meanwhile we continue to manage that business with a close eye on inventory levels and with a greater focus on software."

Music game sales in general are down in part due to high-priced bundles which are slower to gain momentum compared to stand alone discs.

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Rock Band

iOS, PS3, Xbox 360, PS2, Nintendo Wii

Rock Band 2

PS3, Xbox 360, PS2, Nintendo Wii

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Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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