Valve: £6 million being spent for L4D2 campaign

Monday, 2 November 2009 15:33 GMT By Johnny Cullen

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Valve’s Doug Lombardi has revealed that, out of the $25 million being spent for the ad campaign for Left 4 Dead 2 worldwide, over $10 million will be used for the European ad campaign. Thats £6 million in sterling.

“$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release,” revealed Valve’s Doug Lombardi.

“Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history,” said the head of the studio Gabe Newell.

“Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers.”

The game is out on November 20 in the UK for the Xbox 360 and PC. Find more at MCV.

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