Wed, Oct 28, 2009 | 11:50 GMT
Brink boss – PC-only sales cannot “justify” triple-A budgets
Splash Damage boss Paul Wedgwood has said that PC-only projects simply cannot attract enough money from publishers to create triple-A results.
“About two or three years ago we realised that we really wouldn’t survive if we only made PC games, since purely making PC games was incompatible with our goal of making triple-A games,” said the developer, demoing current project Brink yesterday at the EG Expo in Leeds.
“You just can’t get the publisher budget to ever [use] an orchestra in London, and then go and record at Abbey Road and get the best voice actors if you’re only going to release on the PC, where there isn’t the sales to justify that kind of work.”
Wedgwood added: “Because we needed to make that transition, I started playing console games,” and that he now plays “a lot more time playing console stuff” than PC games.
Wedgwood’s background is from the PC mod scene. He told the Expo audience that he originally resisted console gaming because he considered himself to be “hardcore PC guy,” but “loved it” and got “more and more into it”.
For the record, Brink looks properly, properly awesome. Hopefully we’ll be able to show it to you soon. It’s out for PC, 360 and PS3 next spring.



93 comments
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#1
pracer
28/10/09, 11:50 am
Calling BDH….
#2
Gheritt White
28/10/09, 11:53 am
Paging BDH, would a Mr. Dreamhunk please come to the comments field?
#3
Blerk
28/10/09, 12:04 pm
Was the demo good yesterday, Pat? We tried to get in but the queue was immense!
#4
phatb0y
28/10/09, 12:10 pm
In b4 the BDH RAAAAAEGE!
#5
Len
28/10/09, 12:22 pm
Hehe, I can’t wait…
What was the demo like as well…?
#6
Patrick Garratt
28/10/09, 12:27 pm
Blerk/Len – The demo was very good. It’s a hardcore shooter with clases, co-op, online, etc. The production values are really brilliant. It’s got a Mirror’s Edge-style free-running thing in it.
#7
Len
28/10/09, 12:55 pm
Sounds v interesting indeed.
Is there an embargo on stuff for it and if so when’s it gonna be lifted, would be good to see more of this…?
#8
Grimrita
28/10/09, 1:17 pm
What bollocks. And I suppose the likes of Empire:Total War isnt a triple A PC title and a huge seller both in Europe and the US?
#9
Redh3lix
28/10/09, 1:23 pm
BDH! Where are you!
#10
Eury
28/10/09, 1:34 pm
Someone should tell Blizzard that.
#11
Phoenixblight
28/10/09, 1:34 pm
@8
Grimita the title was only on top for 3 weeks. ANd we also don’t know how much the production cost was ( I have searched and nada) Also from what I have seen that the game was loaded with bugs more so than any other game. I am purely going on reviews and previews I have seen.
The point is publishers wont upchuck more cash unless its multiplat which I don’t blame them for.
@10
Blizzard is a brand in itself with titles like Warcraft, Starcraft and Diablo they have made a name for themselves. Especially when they took the MMO market when they did.
#12
Grimrita
28/10/09, 1:58 pm
We expect the bugs from Total war now – its always been really bad since Sega took them over. Even for 3 weeks, for a single format to be number 1 is still an achievement – especially one thats supposed to be on life support. Personally, I still believe that Vista was Microsofts way of forcing PC users on to 360…..
Blizzard are popular because they produce good polish and are great at polishing turds. But there is no denying that the PC market has changed – the sales are still there but just in a different way.
#13
blackdreamhunk
28/10/09, 2:21 pm
here is the funny part the richest and must famus of all game devs are guess what pc game devs
will wright
blizzard
ncsoft
Some EA game devs
games that make over 5 million
guildwars, civilition, nacy drew,starcraft,daiblo,sims, half life, empire total war etc.
I could go on
there are games that have made 2 mill, that is just as much as average console games like stalker clear skies.
Even crysis made like 2 or 3 million and is still selling to this day.
There can be 2 reasons why your games are not selling on the pc. Number 1 pc gamers don’t know you or your game sucks. If your unkown give time becuase there will be a pc gamer out there braging on your game some where.
pc gamers bombared by games so we grow warrie of bad gameplay.
In fact empire total war out sold killzone 2 and took killzone 2 off of th charts.
#14
Gheritt White
28/10/09, 2:26 pm
Shigeru Miyamoto would like to have a word with you about that “richest and must famous of all game devs” comment there, BDH.
#15
Retroid
28/10/09, 2:31 pm
Apparently there aren’t any spellcheckers for hardcore PC gamers.
#16
Psychotext
28/10/09, 2:32 pm
ncwho?
Shigeru Miyamoto
Polyphony Digital
Rockstar
Naughty Dog
Bungie
Games that sold over 10 million…
Super Mario Bros, Mario Kart, Gran Turismo, Pokemon, Gran Theft Auto, COD, Nintendogs, Wii Fit, Brain Age etc
I could go on.
#17
blackdreamhunk
28/10/09, 2:35 pm
lets see game make over 10 billion sorry pc gaming is king.
not only that pc gaming has a ton of genres. the income pc gaming kills console gaming.
the biggest money makers are online games. We pc gamers made online gaming what it is.
Sorry the biggest game devs on the market is pc game devs. they are also alot tuffer than console game devs. It’s why the japanese game devs can’t compete.
#18
Psychotext
28/10/09, 2:36 pm
Btw… only the Guild Wars / Empire franchises as a whole have hit 5 million sales, not the individual games. I’d wager the same for “Nancy Drew”.
…and 10 billion? Make 10 billion what? Because there’s no one PC game that’s make 10 billion sales, or 10 billion revenue.
#19
blackdreamhunk
28/10/09, 2:38 pm
there are games out there that go above the 5 million mark. those game i listed are 5 mill and above.
#20
blackdreamhunk
28/10/09, 2:39 pm
sorry I don’t see any console game devs buying a foot ball team lol.
the biggest pc game dev out of them all is blizzard. No game devs to my knowledge is bigger than blizzard, vavle, and will wright.
I would have to do some reach on that topic too.
#21
Psychotext
28/10/09, 2:40 pm
Three of those games haven’t sold 5 million. Only their franchises as a whole. (Maybe more than three, I just checked the ones that seemed obviously wrong)
…and just to check. Buying a football team is an indication of the size of a developer right? I always thought it was measured in net income, marketshare, sales etc. Who knew?
#22
Psychotext
28/10/09, 2:42 pm
Ohhh….. and you still haven’t commented on Microsoft’s gaming division posting profits again. Do be a dear and pop over to the thread so we can get the benefit of your wisdom.
#23
Gheritt White
28/10/09, 2:42 pm
Rockstar is bigger than Valve, sorry.
#24
blackdreamhunk
28/10/09, 2:42 pm
I know my stuff, I reached this topic a while ago. The numbers on the internet from websites i have seen are not up to date.
pc gaming is so huge it’s really hard to track online gaming numbers.
here are more countries that play pc only games.
here is a recent study on such a topic
on the pc. for exmaple germaeny only likes to play on the pc.
http://www.gamepro.com/article/news/212751/u-s-leads-the-world-in-adopting-digital-distribution/
#25
Santa Clause
28/10/09, 2:44 pm
Oh my lord.
#26
Psychotext
28/10/09, 2:44 pm
Oh… so everything is wrong other than you BDH? I mean ignoring the fact that I just pulled the real numbers from financial reports. I guess the companies that develop the games have trouble tracking the sales…
…you know, because PC gaming is so huge and all.
#27
Gekidami
28/10/09, 2:45 pm
Sorry but facts are facts. Console games sell better and the best selling games are on consoles, always have been probably always will.
#28
blackdreamhunk
28/10/09, 2:46 pm
console gaming is a ver small market compared to pc gaming that is fact. in fact EA is moving over to pc online gaming.
who is the biggest game dev console gaming has to offer?
In fact all the best console game devs are in fact pc game devs.
I am pretty sure pc gamers help those same game devs on those games too.
#29
Syrok
28/10/09, 2:47 pm
“germeny for exmaple only likes to play on the pc.”
Oh, really. Plenty of my friends only play games on consoles.
#30
Johnny Cullen
28/10/09, 2:48 pm
PT – Basically, everything and everyone that goes against BDH is wrong.
Lovely. BDH > me.
#31
Santa Clause
28/10/09, 2:49 pm
“console gaming is a ver small market compared to pc gaming”
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
#32
Gheritt White
28/10/09, 2:49 pm
Not true, Gek. Some of the all-time best selling games *have* been on PC – WoW, Myst, The Sims, ChampMan, the Total War series etc – but these days the PC just isn’t as viable or lucrative a platform as it once was UNLESS you’re making a MMO game. That’s why most PC releases these days are just (shoddy) console ports, and that trend looks set to grow.
#33
Gekidami
28/10/09, 2:50 pm
Jeesh BDH, you call your own guesses facts. Seriously stop now, you’re making yourself look stupid.
WoW, Myst, The Sims, the Total War series. All games that have sold well, but nowhere near as well as some console only games.
#34
blackdreamhunk
28/10/09, 2:50 pm
take a look at the charts there buddy.
china is a pc only country In fact consoles are banded there
India is another huge pc country.
Russia is another huge pc country sorry buddy, pc gaming is the biggest and must poweful platform in the world.
Only the best game devs can survie pc gaming market.
pc gaming is so hot the ression did not stop online gaming.
#35
Psychotext
28/10/09, 2:50 pm
Hey BDH… of the best selling 10 games ever, tell me how many are on PC. I’ll wait patiently.
If you’re right about everything you’ve been saying, it should be at least 5 or more out of the top ten correct?
#36
Blerk
28/10/09, 2:53 pm
How many users in China, India or Russia actually bought their PC games, though?
#37
Psychotext
28/10/09, 2:54 pm
How dare you Blerk!
#38
blackdreamhunk
28/10/09, 2:55 pm
Ok time to bust out the links
http://news.bbc.co.uk/2/hi/technology/7960498.stm
http://kotaku.com/5037023/more-developers-working-on-pc-xbox-360-titles
http://news.cnet.com/8301-17938_105-10291692-1.html
even new york time conffess that pc gaming is the biggest badest platform in the world.
If your game sucks on pc then that means your product is not great. there are pc gamers that can help emprove your product.
oh and there is also the meny genres on pc gaming that you just can’t find on consoles
the free gaming on pc that you just can’t find on consoles.
when it comes to profits pc gaming is king!
It’s why microsoft and sony needs to pay the gaming Industry media money every year to say it’s dying.
http://www.shacknews.com/onearticle.x/53403
#39
Psychotext
28/10/09, 2:56 pm
Answer my question BDH… or address any of the points people have made.
Also… lol
“The personal computer is king in the world of games, according to a new report by the PC Gaming Alliance.”
Also… from one of your links:
“Yes, according to Chart Track, PC games have a smaller share of the global gaming market than consoles.”
lawl
#40
Gekidami
28/10/09, 2:58 pm
The topic at hand is sales and money. Well done throwing up some BS unrelated links BDH. Why dont you put up that link comparing PC games sales to console sales? I know you have it because you posted it by accident once.
#41
blackdreamhunk
28/10/09, 3:01 pm
ahahahahahahahahahhaha even EA had bow at the might of on pc gaming
fifa online line makes more money than all 3 consoles combined
http://www.edge-online.com/news/ea-pc-becoming-worlds-largest-games-platform
#42
Santa Clause
28/10/09, 3:01 pm
Hey, BDH. Read your links.
“Yes, according to Chart Track, PC games have a smaller share of the global gaming market than consoles.””
#43
Psychotext
28/10/09, 3:03 pm
Ahh… EA. You’ve never responded to the FACTS that EA make far more money on consoles than on the PC. You know, the FACTS that are in their financial reports.
#44
blackdreamhunk
28/10/09, 3:04 pm
i can find tons o flinks on this subject where are all the mmo’s on the pc.
mmo’s are the largest money making machines.
I can find more links more proof pc gaming makes more cash.
sorry console fanboys pc gaming is king.
pc gaming also gets alot more play time too.
unlike console game dev going bankuprt on consoles with high production costs.
pc games are so hot that yea alot of console gamers what them but can’t have some of them lol
#45
Psychotext
28/10/09, 3:06 pm
lol… I’m almost positive BDH is a bot now. It’s incapable of responding correctly to things posted by others.
#46
blackdreamhunk
28/10/09, 3:09 pm
the thing is you can’t fight me on this even microsft knows the facts.
here take a look for your self
http://www.shacknews.com/onearticle.x/53403
In fact there has been alot of companies reporting huge profits when the console games industry was tanking. when console game devs were going bankuprt.
#47
Gekidami
28/10/09, 3:12 pm
No one can “fight” you because you blantantly ignore the facts.
#48
blackdreamhunk
28/10/09, 3:17 pm
anyone who says that pc gaming is not the largest platform in the world. Be it game dev or gamer is out of touch and is not educated on this matter.
#49
Gekidami
28/10/09, 3:18 pm
Or, you know. Looks at sales figures and sees that console games sell more…
#50
Gheritt White
28/10/09, 3:19 pm
The fact remains, right at the top of this page, that a genuine real-world game developer doesn’t share BDH’s opinion, so much so that he’s said PC-only games can’t justify AAA budgets.
So cackle all you want BDH, ‘cos the devs will continue to produce for consoles over PCs.
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