Wed, Oct 28, 2009 | 11:50 GMT

Brink boss – PC-only sales cannot “justify” triple-A budgets

brink3

Splash Damage boss Paul Wedgwood has said that PC-only projects simply cannot attract enough money from publishers to create triple-A results.

“About two or three years ago we realised that we really wouldn’t survive if we only made PC games, since purely making PC games was incompatible with our goal of making triple-A games,” said the developer, demoing current project Brink yesterday at the EG Expo in Leeds.

“You just can’t get the publisher budget to ever [use] an orchestra in London, and then go and record at Abbey Road and get the best voice actors if you’re only going to release on the PC, where there isn’t the sales to justify that kind of work.”

Wedgwood added: “Because we needed to make that transition, I started playing console games,” and that he now plays “a lot more time playing console stuff” than PC games.

Wedgwood’s background is from the PC mod scene. He told the Expo audience that he originally resisted console gaming because he considered himself to be “hardcore PC guy,” but “loved it” and got “more and more into it”.

For the record, Brink looks properly, properly awesome. Hopefully we’ll be able to show it to you soon. It’s out for PC, 360 and PS3 next spring.

93 comments

#51

blackdreamhunk
28/10/09, 3:20 pm

ahahahahahahahahahahahahahahaha yea I see alot of failures and bakuprt companies on consoles

how is them high production costs lol

don’t even get me started. i will start to list billions on links on this subject.

the only thing you people got is hot air to back you up.

#52

Psychotext
28/10/09, 3:20 pm

Not uneducated. I agree.

#53

blackdreamhunk
28/10/09, 3:26 pm

ahahaha hopes i mean educated

#54

blackdreamhunk
28/10/09, 3:28 pm

yea a no name game dev i never ever heared off. lets compare him to lets say anet of blizzard.

ahahahaha what a joke. pc gaming is getting so hot now even indie game devs can making living off of their games.

even while console game devs go bankupt. Even the the so called might japanese game industrty has been brought to it’s knees by pc gaming.

pc game devs from pc gaming killed their poor console market ahahaha

#55

G1GAHURTZ
28/10/09, 3:30 pm

ahahahaha what a joke. pc gaming is getting so hot now even indie game devs can making living off of their games.

Wow.

#56

Gheritt White
28/10/09, 3:33 pm

I think he meant to add “when they port their games over to PSN/XBLA” at the end.

#57

Santa Clause
28/10/09, 3:34 pm

Read. These. Words. BDH.

“Yes, according to Chart Track, PC games have a smaller share of the global gaming market than consoles.”

#58

Psychotext
28/10/09, 3:34 pm

“I think he meant to add “when they port their games over to PSN/XBLA” at the end.”

Indeed. Trials HD was a rather big success story.

#59

blackdreamhunk
28/10/09, 3:34 pm

there was time Indie game devs couldn’t make any money off of their games. Now game devs don’t need a publisher of any kind, It’s because DD.

agin uneducated commets, indie gaming is on the rise these days with alot of reashed games these days. pc gamers need something new and fresh game play.

#60

Santa Clause
28/10/09, 3:35 pm

Read this, you fucking idiot.

“Yes, according to Chart Track, PC games have a smaller share of the global gaming market than consoles.”

#61

blackdreamhunk
28/10/09, 3:50 pm

@Santa Clause

read my lips it has been already proven your so called console market or your dying so called console market is small comapred to pc gaming.

I have more than enough links up there with the hard facts.

yea if one article has miss information the the rest out weight it from alot more creadable sites.

then there is blizzard who is the biggest pc game dev in history and guess wat all their games are pc only.

at the end of the day, console gaming profits are childs play compared to the might of pc gaming.

I am not going to waste my time on this one.

#62

Psychotext
28/10/09, 3:52 pm

/smh

#63

blackdreamhunk
28/10/09, 4:03 pm

here check this out pc gaming has alot more games than consoles

this is just some games by the way

http://adrianwerner.wordpress.com/games-of-2010/

so what do them consoles have to offer me?

ahahahahahhhahaha

here check out 2009

http://adrianwerner.wordpress.com/games-of-2009/

man alot of console gamers and game devs are noobs to real gaming.

#64

Psychotext
28/10/09, 4:05 pm

lmao

#65

Kalain
28/10/09, 4:06 pm

now I take BDH as much as I can take Loki, but it seems that some people are doing the same as he is. Picking and choosing parts of an article. For instance, the article about Chart Track does say that PC’s only have a small share of the market, and yet, further down, it says that PC gaming will increase in 2009. So, if you want to comment on an article, make sure you comment on all of it. Same goes for BDH.

Now, Chart Track only follows UK retail and UK Digital downloads. Everything else is merely an estimation from what they get from other similar research companies in different countries. Now, I don’t know how they all talk to each other but, from what I have gathered from a few friends in retail, they generally don’t merge all the results together unless a company comes along and waves a big load of cash for them to do so, it’s just not economically viable for them to do it out of their own back pocket. I do know from my friends in HK, the PC rules supreme there and consoles are generally considered very poor cousins.

As for what the Dev said, remember, you need to sell less copies of a PC game to make a profit than you do on a console, plus you don’t have to go through any crazy licensing, software checks that the console creator demands you go through, plus all the costs included with that. I’m sure that, if the consoles were open like PC the costs of games would be cheaper.

On the whole, if people want to read the Rock, Paper, Shotgun article, PC gaming is getting healthier and healthier whilst consoles, aside from the odd AAA game, is starting to slowly shrink.

#66

Psychotext
28/10/09, 4:10 pm

The only thing shrinking about consoles is their growth… and all this is all irrelevant anyway. BDH says that PC gaming is bigger than console gaming… take any metric you like (sales or revenue for instance) and that statement is flat out wrong.

There’s only one way you can make it work, and that’s by saying that there’s more PCs out there than consoles… which doesn’t really work either (95% of PCs sold are for businesses, not for gaming).

#67

blackdreamhunk
28/10/09, 4:14 pm

here check this game out is it coming to console ya no

http://www.youtube.com/watch?v=vsEovlCdoH8

http://www.youtube.com/watch?v=DJxTVZKxl9E

facts are facts pc gaming is king if your really want to get me going I can find a ton of links

take a very good look at UT3 fear 2 and wolftensin they are epic flops and watered dwon console games.

#68

Kalain
28/10/09, 4:16 pm

Psychotext: I agree. Saying that PC gaming is bigger is wrong, just as saying that Console gaming is bigger. Why? All the relevent information we have about the markets are all estimations. Chart Track does UK only, NPD is US only, who does China, Russia, Europe?

This is an argument that is going to keep on raging until there is a single PC/Consle or someone stumps up enough cash to get actual numbers from around the world instead of estimations. Until then you will get people saying ‘PC gaming is dying’ and ‘Console gaming is shrinking beyond belief’. I can only say by what I’ve read and what I’ve been told by people and, as such, I take such things with a massive, planet-sized grain of salt.

#69

Psychotext
28/10/09, 4:17 pm

Here check this game out is it coming to PC ya no

http://www.youtube.com/watch?v=69EBDlnDw2k

http://www.youtube.com/watch?v=Ljq6MXgPiSU

…etc

(Seriously though, a game made by Futurmark? Oh, joy! I’ll enjoy benchmarking my gameplay for hours.)

#70

Psychotext
28/10/09, 4:20 pm

Kalain: There’s a certain amount of uncertainty regarding total value, but you can look at what the games developers / publishers say about the sales of their own games (which lets face it, they know)… and there’s nothing on PC other than WoW and The Sims which comes close to the kind of sales which you see the biggest console / handheld games getting.

As I’ve tried saying to BDH many times, I’m actually a PC gamer first and foremost (especially as each generation progresses and the difference between the PC and consoles becomes more pronounced)… but that doesn’t mean I ignore the reality of the gaming market. Outside of casual gaming (flash games, and some rare titles like The Sims), PC gaming is niche… and that situation isn’t changing.

#71

blackdreamhunk
28/10/09, 4:35 pm

oh really i find it funny that kill zone 2 was over hyped. Over a huge budget. Guess what a pc only game called empire tatol still made alot more money.

what a joke.

don’t get me started i can start posting links on real facts. what do you people have hot air.

please, nice try

#72

Psychotext
28/10/09, 4:36 pm

I must have missed the punchline.

#73

blackdreamhunk
28/10/09, 4:42 pm

ahahahahahahaha i wonder how much money in production costs sony had put into killzone2

I am sure they never got there money back, oh wait there hoping more people buy their over price hardware.

yea empire tatol war with very little marketing and cuting edge gameplay destoryed killzone 2

enough said!

i wonder on top of production costs, I wonder how much money sony need to pay the gaming media to over hype their games.

funny part is crysis still destories kill zone 2 lol both graphics and gameplay.

what a joke.

#74

Psychotext
28/10/09, 4:47 pm

I’m laughing, but not with you.

#75

pracer
28/10/09, 5:20 pm

I love this guy, hey Pat, BDH should be on the payroll for sure.

#76

pracer
28/10/09, 5:49 pm

Some interesting tib bits. Just for fun.

Many if not most of todays top western devs started on PC.

Bungie
Epic
Valve
Lionhead
Bestheda
I could go on and on, actualy I could. The list is HUGE. I even remember playing some of the first EA sports games, on my Commador64.

Japanesse(eastern game dvs) are almost 100% console/handhelds. Tho Korea and a couple other eastern nations knock out some reasonable modern day PC devs. Fact, Perfect World is played by more people daily then WoW. Fact WoW has over 11million gamers.

Thats a lot of people.

Most of the now top selling Xbox360 games are either PC Ports, updated/former PC franchises, or developed by former PC game makers.

More Japanese made console games are made for PS3 then for xb360(even more are made for handhelds, but anyways). JP games sell better on PS3 then xb360. PS3 sells better in UK(perportionatlysp?) then it does in NA.

More PC gamers play in NA then in UK(again %wise).

Summery(ies)

Most console games come from PC roots.

PC gaming has made a come back from the brink of near death a few years ago.

Steam, D2D, and others like them are HUGE.

Media, Walmart, Game, Gamestop, and other big box stores want you to play Consoles NOT PCs. They can’t control the marketing of games(downloaded/played) on PCs. PC gamers do not need/buy controllers(upto four per system, at 40usd each, at 20% mark up, thats…why), they do not need memory cards, points cards, to replace/upgrade or buy hadware, they do not buy music games and the lusterious plastic instruments that go along with them.

In many ways Console gamers are like sheep, hearded together, easily convinced, and sheerd for every penny they are worth.

JP used revived the console market, owned the console market, and then abandoned the console market in favor of trendy JP handhelds. Anyone wanna link up and play some DSi?

Consoles are cheaper then PC.

Games are faster and easier to get into on consoles.

Consoles games don’t have driver issues.

Console gamers are mostly younger. PC gamers older.

Modern day consoles are chopped up PCs. They play games, they play online, they have social networking, they play movies, music, surf the web etc.

In the not so distant future consoles will no longer exsist. Neither will full blown PCs either for that matter. We will likly have something like a simple Notebook. For games will be delievered via a simple interface driven by some version of cloud tech. No more over priced PCs, no more system to have to own.

Kinda silly fighting about it. No reason you can enjoy both types of games. But then again the fighting is fun to watch.

#77

rainer
28/10/09, 5:56 pm

He’s right the PC cant justify such budgets in the west. Particularly as the old-school PC gamer fades away. People love to trot out web games, sims, WoW as look how well PC is doing (its true) but those are completely different markets most of them will never ever buy into hardcore PC gaming.

Blizzard have a golden goose called Wow that lets them do what they want.

Valve release their games on consoles, and have a digital delivery business.

Crytek threw in the towel after Crysis now gone consoles too.

iD is multi-platform too.

Epic saw which way the wind was blowing a long time ago.

That leaves east European/Russian devs making some PC exclusives but not quite to AAA standards. Along with a whole bunch of amateur/small time devs which isnt a bad thing as long as your not hung up on graphics.

Even Derek Smart who is a huge PC fanboy indie dev has admitted the above on RPS and his own blog.

There is no money in putting the PC first or exclusive to AAA game developers and even higher definition graphics are too expensive to make for solely PC audience so the platform cannot use technology as a get out jail card.

#78

Gheritt White
28/10/09, 5:57 pm

BUNGIE STARTED ON MACS, ASSHOLE!!!

/cries

#79

pracer
28/10/09, 6:06 pm

Isn’t a MAC a Personal Computer? ie a PC. Would be like not calling a PS3 a console. They are the samething. I didn’t mention what OS they had. Doesn’t matter in my book.

#80

Gheritt White
28/10/09, 6:11 pm

First of all, it’s “Mac”, not MAC.

And secondly, NO IT’S NOT THE SAME AS A FUCKING PC (spit) BECAUSE… UM… er… well, I forgot.

MACS RULE, YEAH!

#81

pracer
28/10/09, 6:19 pm

Caps much?

So scary.

#82

Gheritt White
28/10/09, 6:28 pm

#83

Hunam
28/10/09, 7:11 pm

This is all a joke right?

#84

Kalain
28/10/09, 8:08 pm

Psychotext: Actually disagree with you on one point. Only a few console games sell in the millions and those are the ones which have the most hype surrounding them. Sure, its the same on the PC, but, those millions come over the course of a few years, unlike consoles which need their millions sales within a few months. PC games continue to sell years after they were released, whilst console games die after a few month, or slightly longer if they are a high profile game. Don’t just look at the big titles, look at the smaller ones as well, the one’s that don’t sell as well. I would love to see the sales of Empire: Total war, from DD and retail, as I’m sure they are over a million in sales.

One thing I will be waiting for will be the sales figures for Starcraft II and Diablo III. Those, I can probably estimate, will sell millions comparable to those AAA console titles.

As for PC being niche, I can agree and disagree. Several ideas for games were created by the PC modding community. Counter Strike, for instance, was a massive influence on the team based FPS, along with Tribes. This echoes through to the consoles also. But, on agreement, there are several niche games on the PC which you won’t get on consoles.

I, like you, am a PC gamer first, but I also play on my Wii and 360, along with my son. I enjoy the games on all platforms, but PC Gaming just seems more fulfilling and satisfying than console gaming. I’m yet to see a Planescape: Torment beater on a console (and thats getting rereleased for the XP/Vista/Windows 7 crowd YaY!!).

#85

bpcgos
29/10/09, 12:22 am

OK, Its quite a cooldown right now. For me, i feel very upset when a lot of people in this thread just make bad of PC game and PC gamer.
Actually, when asked about what is the best selling PC game that outsold console game? Its easy to answer, just check you own PC (if you have it). What games installed there? Can you see any solitaire, minesweeper, or free cell! Yeah, thats the answer!! Just multiply these games with Windows Software sold since Win 95!! How much it is?? Is there any console games that at least equal with it??
But thats not the point, as gamer we must respect each other, because what we seeing now between console and PC is taking a lesson from each other.
What is todays Console game offered ??
Downloadable content, online capability,: in PC its have been around for at least a decades as Expansion Pack, mmorpg,etc.
Online store: in PC there is steam, direct download, and a lot of other online store that have been around for 7 or 8 years and even more.
AAA game, AAA developer: Admit it, almost all of todays console game and dev, like pracer’s have said before ,start their root as PC dev or PC gamer. Its impossible for them to said(even for naughty dog, that always been developing for console) they are not PC gamer or never play PC game for a whole of their life. Dont they remember that they start develop their first game on PC and then play it to test it?? Even the first Grand Theft Auto are PC game.
But there is also a few thing from console that taken by pc as a lesson.
Standardization: yes, when we back to DOS era its difficult to play our games or developing it because there is no standard for them. With Direct X, Open GL, all of this problem solved.
Game: a lot of todays PC game taken directly from console (or being ported if I may say),like Resident Evil for example and I’m sure all of us PC gamer loves it.
And the other things, just mention it!!
So, please stop any rude argument. Respect Pc gamer lover like BDH, just don’t say that he is stupid,etc!! In my country ,Indonesia,PC is number one especially with Online Games .Despite that console developer ignore us for many years, except sony Playstation that had been release their console officially In October 09.

#86

Psychotext
29/10/09, 12:31 am

Why should BDH get any respect when he refuses to give respect to any poster that dares disagree with his point of view?

(See posts by Kalain for how it should be done)

#87

bpcgos
29/10/09, 1:14 am

BDH are human, everyone have human rights, one of it is being respected. There is a word from a wise spread in my country, “respect other, even if he/she didn’t, maybe he’s/she’s just not yet understand it. Its our task to make him/her understand with no offence or rude way!”
Please, I just don’t want to make war to anyone. I just want peace for everyone, thanks!!

#88

blackdreamhunk
29/10/09, 1:30 am

you want to talk about respect here is the gaming Industry respect

http://downloadablesuicide.com/2009/07/16/pc-gaming-its-problems-stem-from-mistreatment/

lets trash talk pc gamers and pc gaming!!!

oh one more thing brink should take a good look at sins of the solar empire and look how well that game sold.

http://www.youtube.com/watch?v=xY-NSNhgydY

then there is stalker clear skies as well.

game play sells not voice or acting.

what would say to will wrights spore.

If any thing I think there is alot of pc game haters in the Industry!

#89

David Macphail
29/10/09, 1:30 pm

Blackdreamhunk’s parents obviously beat him as a child……how sad. Anyone who thinks Crysis looks better than Killzone 2 either needs glasses or has glasses but also has learning difficulties.

PC gaming has been dead since the PS2 came out. Multi – platform games ALWAYS sell better on consoles. Console exclusives ALWAYS sell better than PC exclusives – how do you explain that, moron?

#90

Kalain
29/10/09, 1:59 pm

Should post here more often.. :)

David: Graphics are depending on the person. To me KZ2 looked nice, but Crysis nips it by its sheer size and view distance. So graphics are in the eye of the beholder, for instance, I think the graphics to Baldurs Gate II demolishes the graphics for Final Fantasy VII, but thats my opinion.

As for multi-platform games, of course consoles are going to sell more than the PC because Sony and MS give the company money to help develop the game. Plus, MS and Sony have dedicated marketing departments for the 360 and PS3 whilst the PC has, who? The PC has no central source, whilst consoles do.

PC gaming dead since PS2? Sorry, disagree, due to the cyclic nature of console lifespan. Again, this came about because Sony pumped money into various companies to make games for it. Simple as that.

PC gaming, overall, is not dying and never has been, but it is changing, and moving to a more digital solution whilst consoles still heavily rely on retail sales, and thats what people see on the store shelves.

#92

David Macphail
29/10/09, 10:40 pm

Kalain – PC gaming may not be dead but as console gaming has picked up steam ever since the launch of the Playstation/N64 PC gaming has seen a sharp decline. Console’s are dominating the sales charts and many die – hard PC gamers (Such as Blackdreamhunk) cannot accept that, i guess some people just don’t like change :P

More and more developers are putting more and more of their time and resources into consoles and moving away from the PC market simply because if they don’t they could end up bankrupt. The days of the PC exclusive are coming to a close.

#93

blackdreamhunk
30/10/09, 1:20 pm

more like more and more console game devs go bankuprt

Oh @Psychotext

unchrat 2 is junk compared to pc gaming games

http://www.youtube.com/watch?v=TCkWKBmUCTQ

http://www.youtube.com/watch?v=rkoi6WCCJHY

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