According to a post over on Jezebel citing a recent Wall Street Journal article, videogame marketers still cannot grasp how to target girl gamers properly, thus resorting to stereotypes.
The WSJ highlighted games like Charm Girls Club, Littlest Pet Shop, Just Dance and Wii Fit, along with the lilac-colored Hannah Montana PSP as a way for marketing to go after the female gamer.
This prompted the Jezebel author to state:
Some of us like pink, some of us don’t. Some of us have all the latest tech, some of us don’t. Some of us prefer computer games, some of us don’t. Getting the picture? We’re all different.
The article offers up three points for videogame marketers: Women gamers are not a monolith, switch up your advertising and when rethinking marketing, start internally.
If you want to attract more women, involve more women in the process of creating games. Hire more women at your organization. Reach out to women who already identify as gamers.
We feel ashamed of our sparkle pink laptop now. Kidding. It’s black.