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Sega: “We want to crack core gaming”

Monday, 12th October 2009 09:37 GMT By Johnny Cullen

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Sega’s UK managing director John Clark has gone on record with GI, saying he wants the company to “crack core gaming”.

It comes as the developer released hardcore games like House of the Dead: Overkill and Madworld earlier this year on the Wii with critical success, but sales on both were mediocre at best. Clark insists though they will persist and “have a go”.

“We’re prepared to have a go and try to be innovative, and we want to crack core gaming.  We’ve spent a lot of time thinking there must be a way to release mature, more adult content on the Wii format.

“House of the Dead performed really well. Was that because it was mature or because it was an arcade title? You might lean towards the SEGA IP and the affiliation with Nintendo, but we matured that up by bringing out House of the Dead Overkill, and made it more of a core game,” said Clark.

“At the same time we entered into an exciting partnership with Platinum Games, the first result of which was MadWorld – a fantastic, innovative, original game, no doubt about it.”

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10 Comments

  1. Tonka

    They need to do games that rely heavily on the Wii style input. Liek HotD but hopefully not another fucking on rails lightgun game.

    I can’t stand lightgun games.

    #1 5 years ago
  2. Suikoden Fan

    Then stop making shit sonic games

    #2 5 years ago
  3. Herlock

    Crack me with Ryu Ga Gotoku Kenzan! & Ryu Ga Gotoku III, maybe…

    #3 5 years ago
  4. mescalineeyes

    well, sorry it ain’t working out for you, Sega. It’s not like you guys make bad games, but no one except for a couple of otaku and me cares about stuff from Platinum Games… and railgun shooters? people got tired in them when Friends was still on the air.

    #4 5 years ago
  5. Grimrita

    Im far from impressed with their latest offerings.

    #5 5 years ago
  6. Hunam

    HotDO sold over a million copies JC, I wouldn’t say that was mediocre at all…

    #6 5 years ago
  7. mortiferus

    How’s about showing us Sega hardcore fans some respect and FINISH THE SHENMUE TRILOGY YOU BASTARDS!!!

    #7 5 years ago
  8. Gekidami

    Did anyone else read this as “We want a crack whore gaming”?

    #8 5 years ago
  9. pracer

    Really? Then where is Panzer Dragoon Saga 2? How about a good(I said GOOD) Phantasy Star Online/Universe(w/o subscription fees – wth you think your running? WoW?). How about a good turn based menu driven JRPG style Phantasy Star? A quality Sonic – 2D and on a console. Stop making so many DS, PSP, and Wii games. The bulk of the so called “Core” gamers don’t play those systems. And understand that a huge differance is had between JP and western “core” gamers. If its cute and I can’t shoot it … lol Embrace FPS or at least TPS. Think online.
    Now go back to your drawing bored and see what you can come up with.

    …What?

    A FPS Sonic!?

    I give up…..

    #9 5 years ago
  10. stealth

    sega needs to make good decisions like localize titles

    and let japan do what it do

    #10 3 years ago

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