Sega: “We want to crack core gaming”

Monday, 12 October 2009 09:37 GMT By Johnny Cullen


Sega’s UK managing director John Clark has gone on record with GI, saying he wants the company to “crack core gaming”.

It comes as the developer released hardcore games like House of the Dead: Overkill and Madworld earlier this year on the Wii with critical success, but sales on both were mediocre at best. Clark insists though they will persist and “have a go”.

“We’re prepared to have a go and try to be innovative, and we want to crack core gaming.  We’ve spent a lot of time thinking there must be a way to release mature, more adult content on the Wii format.

“House of the Dead performed really well. Was that because it was mature or because it was an arcade title? You might lean towards the SEGA IP and the affiliation with Nintendo, but we matured that up by bringing out House of the Dead Overkill, and made it more of a core game,” said Clark.

“At the same time we entered into an exciting partnership with Platinum Games, the first result of which was MadWorld – a fantastic, innovative, original game, no doubt about it.”

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