Wed, Oct 07, 2009 | 09:51 BST
Tretton: Risk-loving Sony seeing “sky-rocketing” PS3 sales thanks to Slim
SCEA’s Jack Tretton’s told Forbes that Sony’s PS3 Slim gamble has paid off, with the console revamp resulting in “sky-rocketing sales… We couldn’t be happier with the numbers we’re seeing.”
Tretton added that he sees Sony as a greater risk-taker than Nintendo.
“We don’t have unlimited money, we cater to a more mass market audience, we’re willing to take a little bit more risk than a competitor like Nintendo,” he added.
Sony. Risk-taker. Rule-breaker. Watch the full thing through the link.



17 comments
#1
Blerk
07/10/09, 10:11 am
Sony take more risks than Nintendo? Really? Really?
#2
NiceFellow
07/10/09, 10:12 am
Apparently. I mean they’re releasing motion controls next, how risky is that?
#3
Tonka
07/10/09, 10:16 am
lol
#4
JonFE
07/10/09, 10:35 am
If the final design is the one shown at TGS, pretty risky I presume!
#5
Freek
07/10/09, 10:40 am
Yeah, a slim version? They’ve never done that before…. With a lower price point? With most consumers complaining the PS3 was too expensive?
Yeah, it’s all verry left field and totally unexpected.
#6
phatb0y
07/10/09, 10:43 am
If having a pretty lacklustre software lineup for months after launch, hemorrhaging exclusives left, right and centre, having architecture that makes developers cry and shit out shoddy ports, removing features on a whim, pumping money into a cynical micro-transaction 3D advertising hell, treating its EU customers like second class citizens etc is risky then Sony have buzzed the tower since launch.
Tretton probably plays beach volleyball too.
#7
Quiiick
07/10/09, 11:01 am
http://www.vg247.com/2009/10/05/tretton-couldnt-be-happier-with-recent-ps3-sales-figures/
#8
Patrick Garratt
07/10/09, 11:03 am
Gah. Fuck.
#9
Patrick Garratt
07/10/09, 11:04 am
I’ll be in Steph’s bad books. I’m going to leave it up, though.
#10
Quiiick
07/10/09, 11:30 am
No problem.
You do so many updates per day @ VG2467, inevitable that this happens from time to time.
#11
Johnny Cullen
07/10/09, 11:43 am
Nerr nerr.
#12
2mrw
07/10/09, 11:47 am
i think releasing the crappy Wii was the biggest risk a company would ever make……………of course this being after releasing a console priced 600$ in a recession.
but i am glad PS3 is expanding, which means more games and support to come.
#13
Quiiick
07/10/09, 11:52 am
@ 2mrw
There wasn’t any recession in sight when Sony finalized the PS3′s initial price point.
At least not the financial crisis and it’s consequences we all deal with now.
#14
No_PUDding
07/10/09, 12:20 pm
Yeah for sure Blerk… People seem to forget that casual gamign sold tons before Nintendo got here, Sony were just awesome enoguh to do so with the pretense that you are buying an awesome video game console.
Not a waggle-my-grandma machine.
And they certainly do take risks with games in my opinion.
#15
Johnny Cullen
07/10/09, 2:27 pm
Quiick – Savor this moment. It’s not often you see Pat do a dupe.
#16
reask
07/10/09, 2:34 pm
No matter what you think it does appear to have worked so far anyway.
#17
Dr.Ghettoblaster
07/10/09, 2:51 pm
“Sony. Risk-taker. Rule-breaker.”
…Heartbreaker don’t you mess around with me!