Tretton: Risk-loving Sony seeing “sky-rocketing” PS3 sales thanks to Slim

Wednesday, 7th October 2009 09:51 GMT By Patrick Garratt


SCEA’s Jack Tretton’s told Forbes that Sony’s PS3 Slim gamble has paid off, with the console revamp resulting in “sky-rocketing sales… We couldn’t be happier with the numbers we’re seeing.”

Tretton added that he sees Sony as a greater risk-taker than Nintendo.

“We don’t have unlimited money, we cater to a more mass market audience, we’re willing to take a little bit more risk than a competitor like Nintendo,” he added.

Sony. Risk-taker. Rule-breaker. Watch the full thing through the link.



  1. Blerk

    Sony take more risks than Nintendo? Really? Really?

    #1 5 years ago
  2. NiceFellow

    Apparently. I mean they’re releasing motion controls next, how risky is that?

    #2 5 years ago
  3. Tonka


    #3 5 years ago
  4. JonFE

    If the final design is the one shown at TGS, pretty risky I presume!

    #4 5 years ago
  5. Freek

    Yeah, a slim version? They’ve never done that before…. With a lower price point? With most consumers complaining the PS3 was too expensive?
    Yeah, it’s all verry left field and totally unexpected.

    #5 5 years ago
  6. phatb0y

    If having a pretty lacklustre software lineup for months after launch, hemorrhaging exclusives left, right and centre, having architecture that makes developers cry and shit out shoddy ports, removing features on a whim, pumping money into a cynical micro-transaction 3D advertising hell, treating its EU customers like second class citizens etc is risky then Sony have buzzed the tower since launch.

    Tretton probably plays beach volleyball too.

    #6 5 years ago
  7. Quiiick

    #7 5 years ago
  8. Patrick Garratt

    Gah. Fuck.

    #8 5 years ago
  9. Patrick Garratt

    I’ll be in Steph’s bad books. I’m going to leave it up, though.

    #9 5 years ago
  10. Quiiick

    No problem.
    You do so many updates per day @ VG2467, inevitable that this happens from time to time.

    #10 5 years ago
  11. Johnny Cullen

    Nerr nerr.

    #11 5 years ago
  12. 2mrw

    i think releasing the crappy Wii was the biggest risk a company would ever make……………of course this being after releasing a console priced 600$ in a recession.

    but i am glad PS3 is expanding, which means more games and support to come.

    #12 5 years ago
  13. Quiiick

    @ 2mrw
    There wasn’t any recession in sight when Sony finalized the PS3′s initial price point.
    At least not the financial crisis and it’s consequences we all deal with now.

    #13 5 years ago
  14. No_PUDding

    Yeah for sure Blerk… People seem to forget that casual gamign sold tons before Nintendo got here, Sony were just awesome enoguh to do so with the pretense that you are buying an awesome video game console.

    Not a waggle-my-grandma machine.

    And they certainly do take risks with games in my opinion.

    #14 5 years ago
  15. Johnny Cullen

    Quiick – Savor this moment. It’s not often you see Pat do a dupe. ;)

    #15 5 years ago
  16. reask

    No matter what you think it does appear to have worked so far anyway.

    #16 5 years ago
  17. Dr.Ghettoblaster

    “Sony. Risk-taker. Rule-breaker.”

    …Heartbreaker don’t you mess around with me!

    #17 5 years ago

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