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Reggie: "Literally millions" were waiting for Wii price cut and Wii Fit Plus

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NoA's Reggie Fils-Aime reckons the recently-announced Wii price cut and the imminent launch of Wii Fit Plus will have a seven-figure impact to the machine's sales.

“There are literally millions of consumers out there who want a Wii and had been on the sidelines,” he said, talking to the FT.

“They’d been waiting for that little nudge to go out and pick it up - the price decline, the sampling, the launching of key software like Wii Fit Plus - we believe it’s what’s pushing them over the edge to get into the category.”

And what sort of sales increase have we seen from the cut, Reggie?

“The consumer response has been very strong to the price reduction,” he said, adding that it was too early to release precise sales figures.

We'll know soon enough.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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