MS in-game ads seeing “double-digit year-on-year revenue growth”

Monday, 5th October 2009 18:38 GMT By Patrick Garratt


In-games ads. Remember them? Microsoft hasn’t forgotten. It’s in-game ads revenue is going crazy ape shit, according to JJ Richards, Microsoft’s Massive in-game ad boss.

“For our 2009 fiscal year, Massive achieved an impressive double-digit year-on-year revenue growth in the face of one of the worst economic crises of the last century,” said Richards in a blog post.

“We’re seeing light at the end of the tunnel and Massive already exceeded first quarter sales targets by more than 100 percent just one month into our new fiscal year.”

The good times are most definitely rolling, the exec added, as Massive has now booked it thousandth client campaign, “a sign of our continued momentum since selling our first dynamic ad four years ago.”

Others involved in the in-game ads trade have been thumping chests behind the scenes, recently. Hit the link to get pumped.



  1. Phoenixblight

    One way to cut the price of developement is to let Corp bid on putting ads into the videogame. Not a fan of it though just breaks the forth wall.

    #1 5 years ago
  2. rrod360lol

    It’s great that Microsoft charge you to play online and then stick adverts all over it. They’re as bad as fucking Sky tv.

    #2 5 years ago

Comments are now closed on this article.