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Activision defends its pricing on MW2

Monday, 5 October 2009 10:36 GMT By Johnny Cullen

actiblizzlogoa

Activision UK managing director Andrew Brown has defended the publisher’s position on giving a £55 RRP to Modern Warfare 2.

When the price was announced, a lot of people weren’t happy chappys and even threatened to boycott the game. But Brown insists it is a tag that is justified.

“At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key,” said Brown.

“This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it.”

More at MCV.

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36 Comments

  1. Blerk

    Bullshit. You’re charging extra because you know people will buy it anyway. Nothing more, nothing less.

    Also: Grammar Nazi says “its”, not “it’s”, Mr Headline. :-D

    #1 5 years ago
  2. trav

    Translation
    “Our salaries need topping up and what better way to do it than getting the consumer to pay for it. I mean, come on, we don’t make the games, but we sure as hell greenlit them just for you.”

    #2 5 years ago
  3. Ghost_Dog

    Yeah, I’m sure that there is a massive risk involved in releasing a game called ‘Call of Duty: Modern Warfare 2′, the sequel to the biggest hit of the past few years.

    A load crap! They’re just greedy bastards.

    #3 5 years ago
  4. rrod360lol

    @Blerk “You’re charging extra because you know people will buy it anyway”

    That’s what he said with “there is a spectrum of what people can afford and what people are prepared to spend” isn’t it ?

    #4 5 years ago
  5. Quiiick

    Do not buy this game!
    Boycott Activision !!!

    #5 5 years ago
  6. rrod360lol

    Stop whinging anyway. If you lot had your arses even vaguely sorted out you’d have pre-ordered it from argos at 35 quid like the rest of us did :D

    #6 5 years ago
  7. DrDamn

    And these reasons don’t apply to the US because?

    #7 5 years ago
  8. Blerk

    They own guns.

    #8 5 years ago
  9. ybfelix

    Do you have game consumers’ union in UK? You could try to organize a strike or something..

    #9 5 years ago
  10. rrod360lol

    I like the idea of a gamers strike. “Unless you make them cheaper we’re going to stop sitting on our arses playing games all day”

    At least obesity levels might drop ;)

    #10 5 years ago
  11. Blerk

    Chances are the supermarkets will price-gouge it down to £30 or so anyway.

    #11 5 years ago
  12. G1GAHURTZ

    There’s not much point ybfelix.

    I don’t think that the amount of people willing to boycott this game that would have bought it before is going to hurt Activision in any significant way.

    Anyway, I don’t think that many of the afore mentioned people are going to be complaining about paying another £5 once the hype reaches fever pitch and they see the reviews.

    #12 5 years ago
  13. G1GAHURTZ

    It was £37 on pre-order at Tesco, but that deal seems to have ended now.

    I’m sure that there will be deals all over the place between now and just after release.

    Especially at the supermarkets.

    #13 5 years ago
  14. Blerk

    It’d be really funny if it was actually rubbish. :-D

    #14 5 years ago
  15. Freek

    The sequel to one of the best selling games of all time, already expected to far out sell previous installments in the well known franchise.

    There’s allot of ways you can describe that situation, however “risky” is most definitely NOT one of them.

    #15 5 years ago
  16. mington

    Turok on the N64 was 70 pounds on release.

    I’ll happily pay 55 quid for MW2 coz i know i’ll get my moneys worth worth online play. (i rent almost all my other games, which saves me an absolute fortune)

    But the fact is i wont pay 55 anyway, as all the super markets will be selling it at 40

    #16 5 years ago
  17. Progguitarist

    It’ll be more tasteless “shoot teh evil terrorist” nonsense if you ask me. Won’t be buying it based on the fact that I just can’t bring myself to like COD games at all.

    #17 5 years ago
  18. Freek

    You could send them flowers instead, but that would make for a really boring FPS.

    #18 5 years ago
  19. Progguitarist

    …or they could try to write a story that isn’t one dimensional and is aimed at 15 year old yanks.

    #19 5 years ago
  20. G1GAHURTZ

    What are you talking about?

    This isn’t Wuthering Heights!

    It’s a game with its roots in the 2nd world war!

    Did you even play CoD4?

    Do you even know what sort of story is in there??

    #20 5 years ago
  21. El_MUERkO

    i’m getting the PC version, i suppose they could try charge us £50/$80/€200 for it but then the internet would melt from the torrent activity :)

    #21 5 years ago
  22. Progguitarist

    Yes, I played COD4 and I thought the story was horrible.

    #22 5 years ago
  23. Freek

    There were terrorists in Cod4 yes, but I wouldn’t call it one dimensional at all. There was allot more to it then that, wich is why the story globe trotted between US marines in the middel east and UK SAS troops in eastern europe.

    But at the end of the day, it is still a shooter, not an RPG with complex character development.

    #23 5 years ago
  24. SticKboy

    It’s disparity in pricing between the North American and Euro/UK SKUs that’s really shocking. Europuns are basically subsidising the North American roll-out.

    #24 5 years ago
  25. Grimrita

    Someone has to pay for the extravagant launch parties for the Press

    #25 5 years ago
  26. cachucha

    im pretty sure modding mwf its pretty expensive and if we cant have mwf2 demo, just install or play cod4 since its pretty much the same.

    #26 5 years ago
  27. blackdreamhunk

    GREEED! how about big busness stay out of gamers way. we don’t like you.

    #27 5 years ago
  28. Monk

    so £55 equal in dollars ??

    #28 5 years ago
  29. G1GAHURTZ

    http://www.xe.com/ucc/convert.cgi?Amount=55&From=GBP&To=USD&x=31&y=9

    Eighty seven dollars and sixty nine cents.

    #29 5 years ago
  30. freedoms_stain

    “people are saying it’s worth it.”

    I’m not, I have never bought an FPS set in the modern day without some sort of cool twist like Far Cry or FEAR and I probably never will.

    #30 5 years ago
  31. II al3grab II

    okay mr u said that u and ur teame take time to
    develop the game , no ! u just improved the game ,
    there r games take lot of years and use new engins
    only for one game and u come and u say u developed
    the game u do all of this cauze u know that all
    gamers are gonna to buy this game and im from
    them , holy shit !

    #31 5 years ago
  32. Monk

    hmm, ok thanks G1GA <3.

    and, FUCK ACTIVATION.

    #32 5 years ago
  33. MushroomStamp

    This game will kick ass and you will pay whatever they ask, or you will be the guy sitting on the side wanking watching everyone else have a great time.

    As far as Story.. pfft.. whatever.. I beat COD4 compaign and couldn’t tell you what the story was… nor do I care.. this game was all about Multi-Player.. just like the sequel will hopefully be.

    #33 5 years ago
  34. moon2

    go to hill withe your game

    #34 5 years ago
  35. moon2

    look this page :
    in kindom of saudi arabi
    http://www.adslgate.com/dsl/showthread.php?t=429378

    #35 5 years ago
  36. Gekidami

    Does Satin live in Hill?

    And i didnt think i’d need this again today but: LOL WUT.

    #36 5 years ago

Comments are now closed on this article.

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    Grim Fandango will come back from the dead with the Remastered edition, and it’s looking great. Grim Fandango Remastered has a few new screens available to prove that even old games can look stunning with the right remaster, especially ones with an already well-defined art style. Have a look at them below and get excited. […]

  • Battlefield Hardline: beta weapons, maps, modes, progression system and more

    The Battlefield Hardline beta will include a third new map and a new game mode, on top of what’s already announced. You may remember last week DICE started a community mission for all Battlefield 4 players. The goal was to reach 2 billion points playing Rush mode. That goal has been achieved and as a […]

  • Dying Light launch trailer is one last display of its forte

    The launch trailer for Dying Light is here one day ahead of the game’s release. Techland and Warner Bros. have put out the launch trailer for Dying Light. The trailer is a short reminder of the game’s main selling points: free-running, weapon crafting, drop-kicking zombies. Reviews should start to come out tomorrow for the game […]

  • Watch The Witcher 3 developers stream new gameplay on Twitch

    The Witcher 3 developer CD Projekt RED is hosting a Twitch live-stream to show off brand new gameplay footage and answer some fan questions. The live-stream will start at 7:00pm GMT, 2:00pm EST, 11:00am PST. It will show off plenty of new footage, some of which was shown only to the press so far. The […]

  • Finally, some screens for Final Fantasy 15

    Patience is a virtue and we finally have our hands on a few gameplay screens from Final Fantasy 15. There’s not a lot of them, but they show the impressive lighting and they’re all gameplay as far as I can tell, so take a look. There is no release date for Final Fantasy 15 as […]

  • Here’s 15 minutes of gameplay from The Witcher 3: Wild Hunt in 1080p

    The Witcher 3 has a new direct-feed, 1080p video available that’s 100% gameplay. Would you like some gameplay of The Witcher 3 in beautiful 1080p? Why, of course you would! The gameplay below shows combat, conversations, travelling. In short, it’s a small sample of everything the game will offer. If you’re looking to learn much […]

  • Two Mortal Kombat X characters to be revealed this week

    Mortal Kombat X will get not one, but two character reveals this week. Mortal Kombat creator Ed Boon has been at again on Twitter, teasing all kinds of reveals over the past few days. Firstly, Boon tweeted this image, which at first glance appears to show a character holding a bow. However, further examination by […]

  • Planetside 2 successfully claims the Guinness World Record for biggest FPS battle

    The Planetside 2 community has successfully organised an online battle involving over 1000 players, breaking the previous Guinness World Record. The event, which was organised by Planetside Battles was pitched to the community last week. 1,158 players have answered the call, smashing the record for “Most Players Online in an FPS Battle.” The previous 999 […]

  • Microsoft aiming for Xbox One-to-PC streaming to function while you watch TV

    Streaming Xbox One games to PC while you watch TV on the console through the HDMI pass-through is something Microsoft is hoping to achieve when the service launches with Windows 10. Microsoft’s Phil Spencer has been on Twitter answering fan questions following last week’s Windows 10 event. One interesting bit that came out of those […]

  • Everything we know about The Witcher 3: Wild Hunt

    The Witcher 3: Wild Hunt is sure to be one of the biggest RPGs of the year, due for release in May on PC, Xbox One and PS4. Delayed since its target release of 2015, CD Projekt Red’s latest game takes the series to a true open world environment, and charges the player with tracking […]

  • Battlefield Hardline beta date leaked – rumour

    According to an email sent to some YouTubers, the upcoming beta for Battlefield Hardline is scheduled for February 3. The date for the Battlefield Hardline beta is believed to be February 3. It comes from an email that’s been sent by Ronku to various YouTubers reminding them of the starting date, February 3. Ronku is […]

  • The history of The Witcher: beyond the Road With No Return

    We take a look at The Witcher franchise, from the original short stories to its blockbuster video games. The world was first introduced to Geralt through a set of short stories called The Witcher (English translation) written by author Andrzej Sapkowski. The first short story was published in the Polish fantasy and science fiction magazine […]

  • Bringing The Witcher 3: Wild Hunt to life

    In The Witcher 3: Wild Hunt, CD Projekt RED takes a whopping enormous map and fills it with stuff you actually want to see and do. Do you remember back before Oblivion came out there was a lot of chat about how much more lifelike and realistic the NPCs would be? Rather than just hanging […]

  • The big Witcher 3 questions answered: delays, playing as Ciri, and why enemies don’t scale

    Spending some time with The Witcher 3 level designer Miles Tost we were able to put some of our immediate questions to him after playing the game for over 4 hours. “That sense of improvement doesn’t happen if the monsters around you remain the same strength, there’s no sense of achievement.” Tost is a relaxed […]

  • The Witcher 3 sets a new generational standard for graphics

    The Witcher 3: Wild Hunt is the new standard in outrageously pretty. “The Witcher 3 is more than just eye-candy. Destiny, once the loveliest thing I had ever looked upon, has been outclassed.” The Witcher 3 is even better looking than the screenshots would have you believe, and until you see it in motion, running […]

  • The Witcher 3: hands-on with the RPG of the year

    Getting to know a bawdy hero; Geralt of Rivia’s third outing is accessible, untamed, and dripping with story. Warning: some spoilers are inevitable. “The Witcher 3 is horror and violence. It’s charming, witty and cheeky. Like Geralt, it knows what it wants and it’s going to grab it with both hands.” The Witcher 3: Wild […]

  • Borderlands: The Pre-Sequel gets Lady Hammerlock DLC tomorrow

    The Lady Hammerlock DLC for Borderlands: The Pre-Sequel will be released on PS3 and Xbox 360 tomorrow, January 27. The new playable character comes with three skill trees and the action skill Cold As Ice. If you haven’t bought the season pass for Borderlands: The Pre-Sequel you can download the DLC for $9.99, you lucky […]

  • A limited edition 20th Anniversary PS4 just sold for $128,000

    Sony has just auctioned one of its limited edition 20th Anniversary PS4 consoles for over $128,000. The model had the serial number 00001, according to the Wall Street Journal. “We appreciate all who participated in the auction and are surprised at the highest bid price, which was higher than our expectations,” said a rep for […]

  • Here’s Killer Instinct’s new Omen and Golem fighters in action

    Microsoft has revealed Killer Instinct Season 2′s fighter Omen in a new trailer. Stick around for the end of the video and you’ll also get a peek at another new fighter, Golem. Omen is a bonus character and as such isn’t available as part of the main season roster. He’s available for free to Ultra […]

  • Digital copies of Far Cry 4 are being deleted from Uplay

    Ubisoft appears to be deleting copies of Far Cry 4 bought through digital third-party retailers. According to the Ubisoft support forums, copies of the game acquired via G2Play and G2A are being removed from Uplay. Users had not been given any warning by publisher Ubisoft that the game will be removed, although it is now […]

  • Gearbox wants “badass” talent for the next Borderlands

    Borderlands 3 may not have been announced at PAX this weekend, but studio boss Randy Pitchford is currently recruiting for the next game in the series. We are recruiting for next Borderlands. This is the big one. Industry badass? E-mail me: heyrandy@gearboxsoftware.com pic.twitter.com/ZG9dLytX1B — Randy Pitchford (@DuvalMagic) January 26, 2015 A recruitment push would suggest […]

  • Destiny: less grind, fairer economy in House of Wolves DLC

    Destiny developer Bungie has said it aims to lessen the grind in House of Wolves, and it won’t repeat mistakes it made with rewards in The Dark Below. Gear rewards will be fairer, according to lead designer Luke Smith in a Neogaf thread. For example, buying from a vendor should not invalidate gear rewarded for […]

  • Halo: The Master Chief Disaster

    Over two months since release and Xbox One’s big Christmas game is still a turkey, says Rich Stanton. “The game has now been available for two-and-a-half months, including the blockbuster Christmas season, and by any reasonable standard it doesn’t work.” Halo: The Master Chief Collection launched worldwide on November 11, 2014. Intended as something of […]

  • Homeworld Remastered Collection dated, first gameplay footage released

    Homeworld Remastered Collection has a release date, and as promised, the gameplay footage of Gearbox Software’s remake has been released along with the news that Homeworld Shipbreaker development continues. The video was shown during the Inside Gearbox Software panel earlier this morning at PAX South. Last year, Gearbox had said hoped to release the title […]

  • Clock Tower spiritual successor Night Cry has landed on Kickstarter

    The Kickstarter for Clock Tower spiritual successor, Project Scissors, recently announced as Night Cry, has launched. A teaser directed by The Grudge director Takashi Shimizu was released for the game earlier this month, and the full short film can be viewed below. Shimizu is also creative director on the project and Silent Hill creative and environment […]

  • Toukiden Kiwami mission trailer released, pre-order bonuses detailed

    Pre-order bonuses for Toukiden Kiwami have been announced for PlayStation 4 and Vita. Here’s the pre-order bonus list for each participating retailer: North America GameStop – Armor inspired by new slayers Reki and Soma’s costumes and classic armor from Toukiden‘s six original NPC slayers. Amazon – 2 exclusive pieces of armor: a set of Tenko […]

  • More Final Fantasy Type-0 HD, Final Fantasy 15 info doled out by Tabata

    Final Fantasy Type-0 HD director Hajime Tabata took part in a Reddit AMA yesterday, and answered a variety of questions pertaining to the game and Final Fantasy 15. According to Tabata, the first playthrough of the game will last around 40 hours, but “the real fun” starts from the second playthrough which contains new events. […]

  • This video gives you an idea of what Borderlands Online is like

    A video for Borderlands Online, the China-exclusive title from 2K, Shanda Games and Gearbox, has been released. Posted on MMO Culture, the video was released to announce the “technical test” which started today. Borderlands Online is an instance-based online shooter, and will probably never reach western shores. Still, you can have a look anyway.

  • Guild Wars 2: Heart of Thorns is the MMO’s first expansion

    The first expansion for Guild Wars 2, Heart of Thorns, was announced today during PAX South, and ArenNet has posted a few content details for it on the official webiste. Heart of Thorns contains a reimagined progression with the new Mastery system, which provides new training opportunities for characters beyond level 80. Players will be […]

  • Turn-based action platformer Ronin has been polished up, nets a publisher

    Tomasz Waclawek has polished up his freeware title Ronin and will be releasing it through publisher Devolver Digital later this year. The turn-based action platformer stars a vengeful ninja who is determined to kill important memebers of a powerful corporation. Weapons at your disposal include razor wire and a katana, or you avoid combat by […]

  • Footage of cancelled Justice League brawler surfaces

    Footage of the cancelled Double Helix-developed Justice League brawler has surfaced online. The game was supposed to be a tie-in title for the also cancelled Justice League film directed by George Miller, according to leaked images and information from 2012. Jon Gwyn, the game’s artist and now Rockstar San Diego staffer, said at the time […]

  • Free Icona Vulcano DLC for DriveClub releases next week

    Sony has posted a video of the Icona Vulcano, which will be released as DLC next week for DriveClub. The video was posted on Facebook and we’ve embedded the video below courtesy of GamesHQMeida. It was announced earlier this week the Icona Vulcano would be released on the PS Store as a free download.

  • The Bard’s Tale 4 announced by inXile Entertainment at PAX South

    The Bard’s Tale 4 was announced today by inXile Entertainment CEO Brian Fargo during a panel at PAX South. inXile hinted around back in December that a sequel was in the works. Granted, The Bard’s Tale wasn’t mentioned. Still, everyone figured this was the game when Wasteland 2 project lead Chris Keenan stated the team […]

  • Here’s another Majora’s Mask 3DS vs N64 comparison video

    Last week, YouTube user Master0fHyrule uploaded a Majora’s Mask 3DS vs N64 comparison video, and we’ve embedded it for you below. The video shows 4.5 minutes of footage which appears before hitting the start button and the first meeting between Link and the Skull Kid. Another comparison video was released by another user back in […]

  • The Game Awards 2015 already in the planning stages

    The Game Awards 2015 are already in the planning stages, according to Geoff Keighley. The inaugural show took place on December 6, 2014. Keighley announced the 2015 show during his Storytime with Geoff Keighley panel at PAX South this weekend and through Twitter. He said more details will be announced in the spring. You can […]