Analyst suggests EA has “largely missed this console cycle”

Thursday, 1st October 2009 19:41 GMT By Stephany Nunneley


Cowen and Company analyst Doug Creutz has stated that “EA has largely missed this console cycle”, while lowering sales estimates for the publisher’s games citing that Dead Space: Extraction and Dragon Age: Origins will under perform at retail.

Need for Speed: Shift is not expected to do as well as planned either, according to Creutz, predicting that the racer will move less than 900,000 units in the US during its first year at market.

Creutz has lowered sales expectations of Dragon Age: Origins by 550,000 units to less than 1.5 million.

“We continue to believe that EA has largely missed this console cycle, and despite recent speculation, we believe it is highly unlikely that EA will be an acquisition target due to a variety of factors,” wrote Creutz in his note to investors.

On a brighter note, Cowan feels that The Beatles: Rock Band will outsell Guitar Hero 5 in the US, selling over 3.5 million units and Rock Band 2 will move 2.2 million.




  1. Freek

    Quality titles, original IP, positive brand associations among gamers… proffit to be made.

    There is no justice in the gaming industrie.

    #1 5 years ago
  2. scratchy69

    Can’t see Beatles outselling GH5 here – GH5 has absolutely raped Beatles in the charts.

    #2 5 years ago
  3. deftangel

    Saw this earlier on some other sites. Down right bizarre set of predictions if you ask me.

    #3 5 years ago
  4. Uncontested

    Hope they’re wrong on the Dragon Age prediction.

    #4 5 years ago

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