Sony has described gaming as an “important part” of pushing cinemas into the digital age as it prepares to allows select audiences the chance to play Uncharted 2 on American big screens ahead of its release later this month.
On October 5 and 6, four cinemas in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will let viewers play the game on Sony’s 4K digital cinema technology.
Sony reckons this is the start of a change in tack for cinemas that could allow revenues for the cinemas themselves as well as game-sellers.
“This is the first time we’re doing it in a theater. We think it’s a start of something for us, and hope we can build this into a standard element in the movie-going experience,” said Sony cinema chap Mike Fidler.
“Our goal in converting theaters to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats.
“Gaming will be an important part of that equation.”