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Kaigler says timing of Wii price drop “made sense”

Thursday, 24th September 2009 22:32 GMT By Stephany Nunneley

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NOA’s Denise Kaigler has told IGN that the reason the US will not see a Wii bundle complete with MotionPlus and Wii Sports Resort is because Wii Sports is still doing rather well.

Also, Kaigler says that Nintendo never said it would not drop the price of Wii in the past, just that, finally, the timing “made sense”.

“We never said that it would never happen. And the timing makes sense,” said Kaigler. “What better time to give consumers this gift package right before the official start of the holiday season?

“With the upcoming launch of Wii Fit Plus on October 2 and the November 15 launch of New Super Mario Bros. Wii, it’s a great time to do this — to make gaming accessible to everyone. That really is part of our mission.

“We are definitely on a journey and this is a never-ending, exciting journey to expand the market and to make videogames accessible to everyone. There are 50 million U.S. consumers sitting on the sidelines, looking for a reason to be part of all the fun, and we do believe that reducing the price of the world’s most popular videogame home console will be that trigger for many of those consumers.

“The timing was done in such a way that it happens just before we launch these highly anticipated titles.”

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