Audi plans to release its very own Home space in December with an Audi-driving minigame called Vertical Run, which is being described as and “e-tron” race.
Should you play the mini-game well, you can unlock apartments in a housing complex in the middle of Audi square.
“Most young people gain their first driving experience from video games,” said Audi’s Kai Mensing. “With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual e-tron race.
“It was important to us to create an environment with Audi Space that differed from a classic showroom at an Audi dealership. To achieve that, we got together with the architects at Allmann Sattler Wappner and developed an interactive concept where the focus is on selected Audi models, making it possible to experience the brand in a selective, interactive way.”
Additional Audi content will be added to Audi Space in 2010, said Mensing.