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Audi to release its own space on PlayStation Home this year

Wednesday, 23rd September 2009 16:23 GMT By Stephany Nunneley

audiHome

Audi plans to release its very own Home space in December with an Audi-driving minigame called Vertical Run, which is being described as and “e-tron” race.

Should you play the mini-game well, you can unlock apartments in a housing complex in the middle of Audi square.

“Most young people gain their first driving experience from video games,” said Audi’s Kai Mensing. “With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual e-tron race.

“It was important to us to create an environment with Audi Space that differed from a classic showroom at an Audi dealership. To achieve that, we got together with the architects at Allmann Sattler Wappner and developed an interactive concept where the focus is on selected Audi models, making it possible to experience the brand in a selective, interactive way.”

Additional Audi content will be added to Audi Space in 2010, said Mensing.

Via Joystiq, CNET.

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7 Comments

  1. phatb0y

    “Most young people gain their first driving experience from video games,” said Audi’s Kai Mensing. “With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual e-tron race.

    “It was important to us to create an environment with Audi Space that differed from a classic showroom at an Audi dealership. To achieve that, we got together with the architects at Allmann Sattler Wappner and developed an interactive concept where the focus is on selected Audi models, making it possible to experience the brand in a selective, interactive way.”

    Faceless, soulless bollocks then? Just like your cars.

    #1 5 years ago
  2. TomisH

    Funny thing – all the prominent figures from Sony had an Audi during Gamescom ;]

    #2 5 years ago
  3. Redh3lix

    Audi aren’t quite like the clitoris car that is BMW though phatboy….. every ****s got one.

    #3 5 years ago
  4. phatb0y

    @Redh3lix

    True. They’re not the massive twat’s badge of honour that is the BMW, but they’re not far off. Bland, designed-by-a-committee-of-robots German automoboredom.

    At least Audis have functioning indicators.

    #4 5 years ago
  5. G1GAHURTZ

    phatb0y’s taste in cars fails.

    #5 5 years ago
  6. Jadeskye

    1986 nissan sunny for the win.

    #6 5 years ago
  7. Cort

    Aw, I posted this in the “News” forum two days ago! ;)

    But let’s be honest, Vertical Run is going to be crap. Just like that diabolical kart “racing” game EA wasted time on: play once, laugh contemptuously at how fricking awful it is, never return.

    #7 5 years ago

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