Sat, Sep 19, 2009 | 21:28 BST

Blizzard says PC gaming is not dying out, BlizzCon proves it

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Blizzard lead technical artist Julian Love, a Blizzard North veteran, and lead content designer Kevin Martens, had a chat with Gamasutra about all things Diablo III and during the discussion, Martens revealed his opinion on the “PC gaming is dead” mentality that comes creeping through the net ever so often.

The way Blizzard counteracts this, is to keep system requirements low while making sure its games are still marketable.

“The death knell of PC has risen and fallen over the years, and we keep releasing PC games, and they keep doing incredibly well,” said Martens. “I think that there is a market out there for PC games. The latest consoles are great; it’s easy to get the game running and all that. They’re useful.

“But everyone has a PC, and we try to keep our system requirements down as low as possible. That’s one of the ways that we can make sure to appeal to enough people. Some of the really cutting edge games that come out for PC require a brand new video card and probably more RAM at least, if not a new CPU as well. That’s really rare with Blizzard games. I think that’s one of the reasons we still keep doing well.

“The best evidence that the PC market is not actually dying is the 20,000 people that showed up this year at Blizzcon, and the fact that those tickets sold out in one minute flat.

“That doesn’t seem to me, that it’s really good evidence, of a platform with a problem.”

96 comments

#1

Redh3lix
19/09/09, 9:34 pm

I’ve always been a PC gamer up until the last year. There’s a few good PC titles on the way, but it’s certainly **** all compared to yester years. PC gaming has taken a hammering over the last year or two, and Mr Love and Martins are ****wits to think otherwise.

#2

SunKing
19/09/09, 9:48 pm

I bought an Xbox this year for the reason that more and more devs seem to be gravitating towards consoles. There are a lot of excellent games available for the PC, and there are many fantastic perks (as well as downsides) for a PC gamer, but fewer games are being built specifically for that platform.

Also, 20,000 tickets being sold for Blizzcon is not evidence to the contrary. Those tickets would have sold no matter what, because it’s Blizzard, and there will always be the hardcore that will go to these things.

#3

endgame
19/09/09, 10:09 pm

lol. Redh3lix? so Mr. Martens (btw in your infinite wisdom u spelt his name wrong, jackass) is a what? hah. can u be more, ah wait, u are just trying to look like a retard. yeah, that has to be it it. well congratulations! u’ve done it. u really do look like a retard now.

anyway, i’ve been a pc gamer forever and i’ve been hearing about this “pc gaming is dying” thing for a few years now. not sure what that means. i should look for more info about the “dying” process because i thought it shouldn’t take that long. as far as i know no one or nothing would take so long to die. it’s puzzling.. ah well, don’t care that much about this so i’ll just go play one of the few games that came out for the pc lately, idk maybe: prototype, warhammer, hawx, endwar, velvet assassin, rise of the argonauts, prince of persia, nfs undercover, mirror’s edge, far cry 2, gta 4, burnout paradise, fallout 3, empire total war, fear 2, dead space, cnc ra3, cod waw, romb raider underworld, fuel, sf4, mini ninjas, batman aa, etc.
p.s. okay maybe some of these have not been released this year but the list would be even longer if i would list all of the games that have been released for the pc in 2009 (because i know i missed some) AND the games that will be, released. so my point is, well, only a moron wouldn’t fail to understand my point. that’s all. cheers.

#4

Grimrita
19/09/09, 10:20 pm

PC gaming is far from dying out – despite Microsofts best efforts at killing it with Vista. The PR clowns want you to believe that its dying when its note.

Game sales, the PC still outsells PS3 in Europe and America and sure, the PC model has changed with the shift to MMOs.

I got Streetfighter IV on my PC and my friend is jealous because it looks so much better and we use xbox controllers to play it

#5

freedoms_stain
20/09/09, 12:57 am

I honestly believe PC gaming would fare better if devs gave Linux a better look in. One of the most expensive necessities for a PC gamer is keeping up with Windows, Linux offers lifetime updates for free.

It wouldn’t even be a particulaely difficult transition, all Windows software can be made to run in Linux under wine – including games. Gets game devs working with the wine devs to perfect games running on wine at launch and all of a sudden the need to stay current with Windows poofs into dust.

#6

blackdreamhunk
20/09/09, 1:53 am

console game devs are going bankuprt. morosoft and sony lossing billions on consoles. Id software,epic games and lionhead taking cheap shots at pc gaming.

gamestop employees spreading lies about the death of pc gaming. few game devs talking about any pc games at E3.

Pc gaming is still going on strong in a ression too.

pc gaming still has the must genres, must games, best games out of all platforms. Pc gaming is still more profitable and ression proff. More contureis play pc games than consoles.

pc gaming will neve die. meny consoles have come and gone pc gaming still here. Meny game devs and publishers have gone bankuprt but pc gaming is still alive and well.

here ceck this reason’s why it’s good to be a pc gamer

http://adrianwerner.wordpress.com/games-of-2010/

#7

SunKing
20/09/09, 2:13 am

Linux would have to be made a whole lot viable to the consumer for that to ever happen, freedoms_stein. Even Apple, who I imagine most people are aware of, don’t get many devs making games for their OS. Until Windows loses its monopoly on the OS market what you’re suggesting won’t happen. I can’t imagine they’d be any money in it for them.

It’s not a great state of affairs. As Grimrite mentioned, Microsoft really screwed the pooch with Windows Vista; hence, the uptake for Direct X10 must have be a very small fragment of the market, and I’ve got to assume that DX9 is limited in how far it can be stretched by developers. Essentially, what I’m trying to say is that Microsoft has probably set back the rate of graphical advancement for at least two to three years for the PC. I’m interested to know if this is the case, though, so if anybody has any thoughts on this I’d be interested to hear them.

endgame: ignoring the irony of criticising someone’s spelling while committing heinous grammatical crimes against humanity, you do realise that almost all of the games you’ve mentioned were specifically built for the console market first and the PC second?

For the record, I don’t think the PC market is dying, but it certainly isn’t what it once was. The situation is more complex at further examination with MMOs absolutely thriving on the platform. Certain big name brands are also doing gangbusters on the PC, and the MMO, indie game and so-called casual game markets are thriving. On the flip side, the FPS market, once solely the PC gamer’s domain, is now spread across the console platforms.

To say that the PC market is “dying” is such a naive, blanket statement – almost to the point that I can’t imagine anyone involved in the industry saying it.

#8

blackdreamhunk
20/09/09, 2:24 am

If Linux had better support and more user friendly you would see more pc gamers use it. Not alot of people can code or know how to code.

the game devs for eve online tryed to make eve online work with Linux but had a hard time with the OS.

sure my grammer is bad but I could do more to write better on here. however unless I am trying to impress a hot girl or some thing I don’t see the point. This is after all the internet. lol

pc game devs are doing better in a ression than console game devs. console game devs are going bankuprt because of high production costs.

By the there is a ton of games that are made on the pc that will never ever be on a consoles.

yu can include tbs,tbsrpg, rts, rtt, point and clicks games, space sims etc. I could go on.

If you need links I am more than happy to post them for you.

I can tell you of games that are coming to the pc that is not going to make the light or day on consoles.

however your right when you said that microsoft is holding pc gaming back. However I can bet money that hardware companies and I mean the big huge companies will turn on console gaming and Microsft soon or face bankurtcey.

#9

Psychotext
20/09/09, 2:39 am

“sure my grammer is bad but I could do more to write better on here. however unless I am trying to impress a hot girl or some thing I don’t see the point”

It’s generally known as common courtesy… to those who have to try and read what you write.

#11

hitnrun
20/09/09, 6:51 am

In terms of pure revenue, PC games are certainly not dying out.

But just as surely, “PC Gaming” as we knew it six or seven years ago is dying, if it’s not already dead. Almost all the profit in the PCG industry comes from MMOs and casual/female portals that most people here would consider minigames. Of the “normal” enthusiast games that do appear on the PC, almost all are console ports that were developed for the console market and play better on such.

So yes, it’s wrong to say that PC gaming is dying from a pure money perspective. But from a gaming perspective, it’s being limited to remotely authenticated games (Blizzard) and audiences that don’t know how to work a torrent. We all know why.

#12

endgame
20/09/09, 10:10 am

fuck sake (and no, i’m not censoring it this time) blackdreamhunk! u’r making us pc gamers look bad. Psychotext has a point. at least try to. and if u don’t want to, then at least try opera 10.00. it has built in spelling check.

#13

blackdreamhunk
20/09/09, 2:13 pm

well it’s a big world, with meny people in it. I have proven professors wrong and I have made big companies look samll. I was never a people pleaser. I don’t see things like other people.

So you may feel bad , I really don’t.

I found a funny video on youtube about pc gaming dying lol, I find it funny pc gaming is 60 billion dallor Industry and every chances console gamers get they keep saying it’s dying.

http://www.youtube.com/watch?v=GsTwgUo9Blw&feature=related

when pc gaming clearly has the must games made for every year.

http://kotaku.com/5037023/more-developers-working-on-pc-xbox-360-titles

http://news.cnet.com/8301-17938_105-10291692-1.html

http://adrianwerner.wordpress.com/games-of-2009/

http://news.bbc.co.uk/2/hi/technology/7960498.stm

http://www.techradar.com/news/gaming/why-the-future-looks-bright-for-pc-gaming-589422

I would like to say that before this ression is over I will see alot more game devs go bankuprt.

lose their fanbase like epic game has.

more publishers get crippled.

Maybe if I am lucky I will see Invidia or AMD go bankuprt.

If there is another generation of console which will be the last for good. It will be so over priced with games over priced it will not be funny. lol

how is fear 2 doing and wolfinsten they use to be such big pc games names. Insted they are now major flops like epic games unreal torment 3 is what a joke! lol

#14

Phoenixblight
20/09/09, 3:11 pm

You know every time I see BDH post I see this.

http://www.youtube.com/watch?v=NivHkiqGMIQ

Not sure why.

Is the computer your sex box there BDH. WHats her name?

#15

blackdreamhunk
20/09/09, 3:14 pm

hahaha very funny,lol sorry I don’t have a sony or want a sony. My machine is “superior” and I am way to smart to buy a old crippled pc machinea (a console).

when comes to gaming pc gamers are the top of the food chain. You mess with the pc gamers your going to see not only hardware companies fall. your going to games and console sky rocket in price. you going to see over price pc products and alot bankuprt companies. lol

#16

Phoenixblight
20/09/09, 3:26 pm

Just shut the hell up seriously all COnsoles are a variation of a PC. The difference is with the PC you can upgrade it at a cost usually to the same amount of a console. Then you have to deal with compatibility issues.

Consoles are for those that like to sit at the couch or recliner not have to figure why there is no sound coming from Bioshock. Or why the screen goes black after a cutscene. COnsole gaming is going no where and its here to stay. Just go and have sex with your “superior” and keep saying your sweet nothings to it.

#17

blackdreamhunk
20/09/09, 3:33 pm

please don’t even get me started console are over priced junk of a pc. they are so liminted it’s not even funny! what do consoles have only 4 genres on it what a joke.

a I can tell that sony and microsft likes big bright red numbers. lol and console game devs like bankuptcy. So enjoy your sales decline and your over priced hardware. lol

yea so meny conspanies are so greedy they can lose a few more billion and million of dallors lol.

#18

Filofax
20/09/09, 4:36 pm

^is frothing at the mouth like a rabid dog^

#19

Psychotext
20/09/09, 5:04 pm

It’s the Satin worship which really annoys him.

Also, look at XBLA / PSN BDH and shut the hell up about this 4 genre crap.

#20

Scyrenn
20/09/09, 5:36 pm

I like JRPGs. :)

#21

blackdreamhunk
21/09/09, 2:10 am

hahahaha I bet sony and microsft had to sollow hard having s free games on psn and onlive lol just to keep up with pc gaming. yea well pc gaming has alot free games or and not just 4 genres lol. how is the fps,rpg’s,cation games and rytem music doing on consoles. Yea too bad that is all those consoles have to offer. They do a really poor job at it too.

yea I hear wolfenstin,fear2,UT3 and other fps were a major flop< I wonder why?

#22

Soong
21/09/09, 8:10 am

PC gaming is not dying out, it has been monopolized by Blizzard.

#23

Gekidami
21/09/09, 8:48 am

–Ignore this, doubled for some reason–

#24

Gekidami
21/09/09, 8:50 am

Yep, PC gaming isnt dying if you happen to be Blizzard or EA. Every other dev on the other hand will look at their software sales and pretty much weep.

#26

Phoenixblight
21/09/09, 2:51 pm

I actually looked at all those links all you are supporting is 1) Game developing for PC or COnsole is difficult business just like any entertainment business if it isn’t making money by making games that are actually good, then it dies thats where all those dead Developers come from, they make sucky ass games or don’t know how to manage their time, they die off.

2) THose other links about Game Developers are in the red is showing that the industry has to change with the increase of developement, advertisement, franchising. It shows they need to change their game plan thats why the market will eventually go to Digital Distribution comes in where theey can eventually put entire games on hardware and avoid retail making it more profitable to them.

You just see Game Developers dying or going bankrupt and don’t go looking at why they are doing so. If a game does well it will make money ie look at God of War the game is still 20$ after how many years of being released?

Just like a zealot you don’t see the forrest for the trees. You see leaf changing colors and assume the forrest is dying.

#27

phatb0y
21/09/09, 3:02 pm

@Phoenixblight

Way off. Every time I read a BDH post I see this.

http://www.youtube.com/watch?v=ZKgSF0BNFrU

#28

Patrick Garratt
21/09/09, 3:19 pm

phatb0y – That’s amazing.

#29

blackdreamhunk
21/09/09, 3:21 pm

hahahahahah how id’s wolfnestin doing? how is fear 2 doing ahahahah how is epic games doing with UT3!!!!

It’s called epic flops!!!!

they are going keep losing and console game devs will go bankuprt.

how is midway and interplay doing! lol

oh wait midway need to saved what a joke, lol

here is a really good link about microsft by the way!

http://www.pcworld.com/article/172300/hey_microsoft_we_need_more_games_for_windows.html

I am sure I can find alot more links about console game devs going bankuprt.

In fact EA use to be the biggest company in gaming, now where are they they. japan use to only make consoles game and say they are the best in the business. Now where are they,where is japan’s game dev”s?

only 1 publisher can even say they are doing well in japan.

#30

No_PUDding
21/09/09, 3:21 pm

…….

HAHAHA

#31

No_PUDding
21/09/09, 3:23 pm

What laughign at Phatboy, not more of BDH’s ramblings.

Epic is doing find with Gears… And ID is making Rage. FEAR 2 did really well actually.

Interplay was dead a long time ago.

#32

blackdreamhunk
21/09/09, 3:26 pm

yea my ramblings have a sting with it. Even game devs and publisher have to take notice.

when great bright red numbers show up and shareholder get mad, I am sure they will remeber dreamhunk and his ramblings.

when game devs are out of a job. Yes oh yes gamestop begins to lose huge profits in stocks. I am sure people will remeber my ramblings. lol

#33

SticKboy
21/09/09, 3:36 pm

Heh – BDH, you should hear how the big game pubs & devs discuss the PC game market. You’d be brought to tears. I can tell you that if it’s not an MMO or RTS, nobody is looking to make a PC game their lead SKU. For these chaps it’s all about growth, and there’s far more growth in gaming on consoles than on PC, especially in emerging markets. Only in PC gaming strongholds like Austria, Germany and the Nordic territories is it still worth bothering about PC gaming.

#34

blackdreamhunk
21/09/09, 3:39 pm

lead those same game devs are talking using their games on console as lead platform guess what their game flopped hard.

ID software wolftenstin anyone. how about fear 2, oh wait what about UT3!!!! where is billy cliff what a joke!!!

hey guess what crytek is taking the place of epic games and I am sure a few other companies like project offset will take the place of id software.

In fact their is a ton of new companies ready to take their place. lol

come on prove me wrong numbers don’t lie lol

#35

SticKboy
21/09/09, 3:47 pm

I’m not talking about past games, I’m talking about titles currently in development at the moment. PC gaming will continue to decline because, right now, nobody is interested in supporting it outside of the RTS and MMO genres.

You don’t need to be proven wrong – you’re wrong already… and you’ll be even more wrong as time goes by.

PC gaming is a great place to be – so long as you only really care about RTS or MMO.

EDIT: Also, you pick out some underwhelming titles that were old PC games that switched their lead development to consoles, but conveniently fail to mention the countess number of successful, console-led titles that are not only great fun, but sell bucket-loads and even expand the market (Wii Fit, anyone?).

First parties aside, practically every game we have to look forward to this Xmas and beyond is aimed at console owners (e.g. Assassin’s Creed 2, Modern Warfare 2, Band Hero etc) – and that’s just from third-party publishers! When you count the first-party games as well, PC-led gaming looks like a barren landscape.

#36

Phoenixblight
21/09/09, 3:48 pm

Crytek is making COnsoles game now infact Crysis 2 is being made the by the new engine which will be used for Ps3 and Xbox. Yeah the only big companies for PC are the ones making MMOs.

I dunno what that guy was drinking but its making him fat.

#37

blackdreamhunk
21/09/09, 3:53 pm

yea do you know there is also companies ready and willing to take cryteck place.

yea I am sure that crytek is going to be able to compete with project offset too. lol

next year should be real fun :) I can’t wait

you can tell some of you are not real gamers or pc gamers. There is alot of cutting edge games coming to the pc next and only for the pc.

by next year pc gaming will be leaving console gaming in the dust.

I am sure there will be a few more consoles game devs to go bankuprt too. lol

#39

No_PUDding
21/09/09, 4:00 pm

That’s really true, they aren’t at all Pheonix, but they are multimillion sellers.

So lets have BDH have his long awaited moment of excitement, then Blizzard can go back into hiding for 10 years again.

#40

blackdreamhunk
21/09/09, 4:01 pm

daiblo and starcraft are big time sellings, but not cutting edge I am talking games like

project offset, yea no console game is going to beat this game. ahahahaha

http://www.youtube.com/watch?v=TCkWKBmUCTQ

http://www.youtube.com/watch?v=rkoi6WCCJHY

http://www.youtube.com/watch?v=uBPegjNG2qw

i don’t think any game devs have the budget and tech this game will have lol

by the way that is just one game I can name you alot more too!!

#41

No_PUDding
21/09/09, 4:06 pm

Big time sellings?

They sell big times?

#42

SticKboy
21/09/09, 4:06 pm

You bring up one game? ONE GAME? That’s hilarious.

And the ONE DEVELOPER you so proudly mention (CryTek) is already shifting focus towards consoles.

Dream on, BDH.

#43

No_PUDding
21/09/09, 4:08 pm

SticKboy proudly promoting list warz since 1993

#44

blackdreamhunk
21/09/09, 4:09 pm

there is more than one game dev making cuting edge pc game. I can name aleast 8 that will be ready next year.

yea next year will be the year when console gaming get over shadow by pc gaming!

you see hardware companies get ripped aprt in a very big way too :)

goes to show how litte you know about pc gaming

#45

SticKboy
21/09/09, 4:12 pm

Perhaps, but the number will dwindle into insignificance when you compare it to the number of AAA releases for consoles next year – even just the first half of next year.

Lets look at PC gaming’s recent poster-child – EA’s Spore. That didn’t exactly do great numbers for PC-only games, did it? It served as a warning for the larger, more established publishers, all of whom have a clear commitment to consoles over PC.

That said, StarCraft 2 and Diablo 3 are worth upgrading your PC just by themselves. I’m not saying that PC gaming is *entirely* worthless… just mostly so ;)

There’s certainly zero chance of it overshadowing console gaming any time soon. As I said above, unless you count Austria/Germany & Nordics, it’s not even a platform worth considering for most game genres.

#46

Phoenixblight
21/09/09, 4:17 pm

Not out in 2010. Its to be announced sometime in 2010 that could mean anything. I am not impressed any person can show concept art and demo videos. BTW Project Offset is set for 360 and every person here knows what that means….

Also BDH I would like to know the other 8 I am curious.

#47

SticKboy
21/09/09, 4:27 pm

Looks like BDH has gone quiet. He always does this when he loses a round!

#48

blackdreamhunk
21/09/09, 4:33 pm

you wish, it’s called I have a life.

http://digihub.brisbanetimes.com.au/node/1334

here is a really good link by the way.

I am getting ready to go work

#49

SticKboy
21/09/09, 4:37 pm

From the article, “Of course, most of those games listed are also on the Xbox 360 and PS3, which leaves very few legitimate PC exclusives to see out 2009.” So… thanks for proving my point, BDH!

The other name-checkled games (Deus Ex 3, S.T.A.L.K.E.R 2, Crysis 2 and Thief 4) will all appear on consoles as well, so no wins there I’m afraid.

Have fun with your Dark Forces pack on Steam… that’s sure to make us console players really, really jealous, lol.

#50

blackdreamhunk
21/09/09, 4:43 pm

please not all them are listed,sorry !!!

pc gaming is going ram console gaming into the ground ripping part both hardware, publishers and retailer into the ground.

this is just the beginging, it all start with microsoft and gamestop.

here is a list of pc for next

http://adrianwerner.wordpress.com/games-of-2010/

for exmaple you not getting the new stalker clear skies game on console.

there is a ton games that is only coming to the pc.

how is amd doing these days they were so disperate they need to sew intel to just get by.

pc gaming is the back bone of gaming, pc gamers are the top of the food cahin.

microsft and sony are now learning the hardware. Alot of companies are going to learn the hard way.

the more presure console game devs and big companies put on pc gaming the more production costs are going to go up.
the more the next genconsoles and games are going to go up.

http://adrianwerner.wordpress.com/games-of-2009/

another exmple arm 2 couldn’t work on consoles

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