BlizzCon adds up to a “substantial loss” for us, says Blizzard

Friday, 18th September 2009 02:13 GMT By Nathan Grayson


All the exclusive, convention-only Murloc plushies in the world can’t recoup the cost of cramming 20,000 frothing fans into the Anaheim Convention Center, it seems. During the 2009 Austin GDC, Blizzard co-founder Frank Pearce explained that – while certainly an excellent marketing opportunity – BlizzCon does quite a number on Blizzard’s wallet.

“BlizzCon is operated at a substantial loss for the company,” said Pearce. “It’s a huge marketing opportunity, so that’s the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us.”

As to how many arms and legs the company pays each year, Pearce wouldn’t say.

Fear not for BlizzCon, though. The jolly blue gaming giant loves its fans, and treats the massive gathering as “an operating expense.”

Thanks, GameSpot.



  1. Grimrita

    I think its an important part of what Blizzard offers. Blizzard are so different to most other publishers/developers out there as they do tend to go the extra mile for their fans – and that is probably one of the reasons why fans love them.

    April fools stuff, Christmas celebrations in WOW, Blizzcon amongst other activities are great for all and many other companies could take a leaf out of their book

    #1 5 years ago
  2. Freek

    A substantial loss offset only slightly by the super tankers filled with mountains of raw cash that dock on a monthly basis at Blizzard HQ.

    #2 5 years ago
  3. Len

    Exactly…my heart bleeds for them.

    #3 5 years ago
  4. Gekidami

    Well, BlizzCon dosnt really need to exist, they could just show their stuff at E3 and other events like that as nearly every other dev does.
    To be honnest i dont think Blizzard needs the show for their stuff to sell anyway.

    #4 5 years ago
  5. Michael O'Connor

    Geki: It’s stuff like BlizzCon that helps separate Blizz from other companies, and it’s *because* of events like this that have made them such a hugely successful company.

    #5 5 years ago
  6. Filofax

    Makes you wonder what direction some of Blizzards franchises
    will head in, once Kotick gives them his full attention.

    #6 5 years ago

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