Madden NFL 10 demoed for iPhone at Apple event [Update]

Update: Madden NFL 10 will launch on the App Store today for $9.99, and if you act now for today only it's $7.99. Currently, DLC in the form of jerseys and roster updates is expected in the future as well as multiplayer.

Original Story: During Apple's "Its only rock and roll, but we like it" event, which is ongoing, EA demoed Madden NFL 10 for iPhone.

Expected to be released sometime this month, the game has all 32 teams, all locations and the playbook from the full version for consoles and PC.

The iPhone version includes "Action Control Time," which lets you adjust the speed of your game, "Season Mode," which lets you play through an entire season of football with trades and acquisitions, stats and individual player rewards, full control over rosters, depth charts, and access to free agent pools, and broadcast commentary featuring the voices of John Madden, Tom Hammond and Cris Collinsworth.

Also included is the Hot Route feature, which lets you redraw the play from the playbook right on the screen with your finger.

No word just yet on when to expect it this month, or for how much, but we'll sent word to EA Sports to see what we can find out.