Sections

UK PS3 sales explode over 1,000% on Slim’s release

Monday, 7th September 2009 11:48 GMT By Patrick Garratt

ps3slim52

Chart-Track director Dorian Bloch’s told VG247 that UK PS3 sales have risen over 1,000 percent on Slim’s release.

“I’m not surprised by it,” said Bloch in a phone conversation. “There’s a lot of demand for the Slim.”

The exec said that while PS3 is shown as ‘+999%’ over week 35 in week 36, the figure is actually higher.

Chart-Track just issued the following data:

  • PS3 is shown as ‘+999%’ over week 35. The system is set to display +999% when it encounters huge increases, so the actual increase in PS3 unit hardware sell-through is around 11X – so 11 times what PS3 was selling the previous week. Obviously people have been waiting for PS3 Slim.
  • 360 is up +29% over the same time period.
  • PS3 is the lead format in week 36 and is outselling 360/DS Lite/Wii (not combined, individually – they were all selling around the same amount in week 36) by approx 3:1.
  • PS3 is the lead hardware format for week 36, 2009 and the last time it did this was back in week 1, 2008.
  • PS3 software sales have increased by 17% (units) over week 35 to claim 3rd place in terms of software format units behind 360 & Wii (up from 4th place in week 35).
  • PS3 software sales have increased by 5% (value) over week 35 to remain 2nd by value behind 360 (was also No2 in week 35, up from No4 in week 34).

Note that PS2 Slim came out in week 44, 2004 and showed an increase of +310% over the previous week (an increase of 3X).
Comparing the sales of all PS2 hardware in week 44, 2004 and all PS3 hardware in week 36, 2009 this shows that PS2 outsold PS3 by 21%, but of course PS2 was much cheaper at that point in the life cycle (approx £100) compared to the ASP for PS3 last week (approx £244). PS2 Slim came out in the first week of November 2004 and in Q4 you woud be expecting healthier numbers for most hardware formats.

Latest

7 Comments

Sign in to post a comment.

  1. Razor

    Sony need to get GT5 out pretty sharpish then to really capitalise on this…

    #1 5 years ago
  2. Blerk

    Well done, Sony! Now… let’s see if you can keep it up.

    Who’d have thought that a price drop and hardware redesign would ever push sales? It’s astonishing! :-D

    #2 5 years ago
  3. Patrick Garratt

    Ja, very good show. About time.

    #3 5 years ago
  4. slayernl

    well 1000% is not that hard if it was the console was selling very little every week, than a 1000% increase over the week in with it is cheaper is not that hard.

    #4 5 years ago
  5. Retroid

    Seeing as the launch & price-cut had been long-rumoured and then confirmed over a week in advance, it’s not too surprising to see a sales spike like this.

    It’s all fine achieving the spike in the first place, it’s maintaining it which is the difficult part (Matron!)

    #5 5 years ago
  6. Gamoc

    It’s beating the DS Lite, which is a big thing.

    #6 5 years ago
  7. Psychotext

    Given the lite sold what the Wii and 360 sold (roughly)… why is that in particular a big thing?

    #7 5 years ago