Tue, Sep 01, 2009 | 09:10 BST

PS3 price cut brings “relief,” says Yoshida

Sony WWS boss Shuhei Yoshida’s told GI that the GamesCom-announced PS3 price cut has removed a barrier to “success” for the company’s products.

“We’re so excited about the products we’re working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point – so we’re relieved to see it finally happen,” said the exec.

Yoshida added that the addition of general economic recovery will broaden his market and allow the more casual part of PS3′s line-up to flourish.

“Games like MAG, or those hardcore games, we have no concerns over,” he said.

“But games like EyePet, or Heavy Rain, or ModNation Racers – they’re targeted to grow the audience, and it’s crucial to make the hardware more approachable to those consumers.”

Relief all round. More through there.

Sony’s GC Press Event: UK PS3 price-cut is officially £249, also UK price for Slim

Yoshida: E3 isn’t “the show” any more

Yoshida: PS3′s lack of fortunes in Japan is “mainly a software thing”

8 comments

Cort
01/09/09, 11:07 am

“Games like MAG, or those hardcore games, we have no concerns over,”

Hmm. MAGs going to bomb. Written all over it.

DrDamn
01/09/09, 11:19 am

MAG is by the SOCOM team and their full games do very, very well in the US. I don’t think this will bomb. It’s a logical extension of their previous stuff.

Robo_1
01/09/09, 11:35 am

It’s certainly more of a US orientated title, in the same way I feel Heavy Rain is more Euro friendly. It’s not pushing my buttons really, but then I’m not a big online gamer.

BraveArse
01/09/09, 11:44 am

I’m really really looking forward to Mag. If they nail the squad/friends dynamic then it’s going to rock my world. That said, I’m equally excited about ModNationRacers and Eyepet ( having kids gives you more leeway when it comes to the casual stuff ).