Massive adding ads to Acti and EA titles in 2009

Tuesday, 1 September 2009 10:57 GMT By Patrick Garratt


Microsoft in-game ad agency Massive will be adding creatives to EA’s Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift this year, the unit’s announced.

Activision’s Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and THQ’s UFC 2009 Undisputed and MX vs. ATVT ReflexT, among others, will also be served by Massive this year.

The firm’s also secured the rights to deliver ads in 2010.

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