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Lewis - 360 Arcade hike down to "currency fluctuations"

360arcade

Xbox Europe boss Chris Lewis has told MCV that the now-confirmed 360 Arcade SKU price hike to £159.99 from £129.99 is thanks in part to exchange rates.

“We are making modest increases on the Xbox 360 Arcade console as you can see,” said the exec.

“The reality now is partly to offset currency exchange rate fluctuations which have impacted us in local market conditions – particularly in the UK.

“And you've seen other consumer products operate in the same way. But I think even with that we still offer the most affordable console in the marketplace out there.

“So we've reset the price point largely based on exchange rate fluctuations, but are still very happy we offer great value through the Xbox 360 Arcade.”

Microsoft said this morning that Arcade would rise £30 in the UK, while the Elite pack would drop to £199.99.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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