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Dille: Sony to reposition PS3 as “a total entertainment solution”

Thursday, 27th August 2009 18:35 GMT By Stephany Nunneley

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Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.

The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.

“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.

“We felt like we can really own entertainment.”

Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.

Via Edge.

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9 Comments

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  1. Michael O'Connor

    First they *did* toot it as a “total entertainment solution”. Then they re-tooted it as a games console. Now they’re tooting it as a “total entertainment solution” again.

    Make up your god damn minds.

    #1 5 years ago
  2. Madeira

    Might as well, PS3 games aren’t selling that well.

    #2 5 years ago
  3. Redh3lix

    LOL Madeira ya fanboi.

    Its certainly in a better position than Panasonics 3DO. (which I owned *blushing*). I use mine for everything, streaming or downloading vids, movies, photos, music, browsing and of course gaming.

    #3 5 years ago
  4. polygem

    instead of repositioning the console on the market – they should finally redesign the crappy sixaxis…if they will do that in a proper way i´ll finally buy one (again). thats a promise.

    #4 5 years ago
  5. Redh3lix

    Buy a different pad polygem, there’s plenty of them.

    #5 5 years ago
  6. Gekidami

    So since when did video games stop counting as ‘entertainment’?

    #6 5 years ago
  7. DarkElfa

    They need to release that mkv support patch already.

    #7 5 years ago
  8. Blerk

    Michael’s right, they did this before and it didn’t work. Can’t they tout it as both?

    #8 5 years ago
  9. woodyrulesok

    If it had multi region blu-ray support and more codecs (like quicktime so we could view 1080p apple trailers for example) then it would be a total entertainment solution for me. As is I still need to use my pc for lots of stuff.

    #9 5 years ago