Dille: Sony to reposition PS3 as “a total entertainment solution”

Thursday, 27th August 2009 18:35 GMT By Stephany Nunneley


Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.

The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.

“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.

“We felt like we can really own entertainment.”

Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.

Via Edge.



  1. Michael O'Connor

    First they *did* toot it as a “total entertainment solution”. Then they re-tooted it as a games console. Now they’re tooting it as a “total entertainment solution” again.

    Make up your god damn minds.

    #1 5 years ago
  2. Madeira

    Might as well, PS3 games aren’t selling that well.

    #2 5 years ago
  3. Redh3lix

    LOL Madeira ya fanboi.

    Its certainly in a better position than Panasonics 3DO. (which I owned *blushing*). I use mine for everything, streaming or downloading vids, movies, photos, music, browsing and of course gaming.

    #3 5 years ago
  4. polygem

    instead of repositioning the console on the market – they should finally redesign the crappy sixaxis…if they will do that in a proper way i´ll finally buy one (again). thats a promise.

    #4 5 years ago
  5. Redh3lix

    Buy a different pad polygem, there’s plenty of them.

    #5 5 years ago
  6. Gekidami

    So since when did video games stop counting as ‘entertainment’?

    #6 5 years ago
  7. DarkElfa

    They need to release that mkv support patch already.

    #7 5 years ago
  8. Blerk

    Michael’s right, they did this before and it didn’t work. Can’t they tout it as both?

    #8 5 years ago
  9. woodyrulesok

    If it had multi region blu-ray support and more codecs (like quicktime so we could view 1080p apple trailers for example) then it would be a total entertainment solution for me. As is I still need to use my pc for lots of stuff.

    #9 5 years ago

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