Thu, Aug 27, 2009 | 18:35 BST
Dille: Sony to reposition PS3 as “a total entertainment solution”
Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.
The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.
“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.
“We felt like we can really own entertainment.”
Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.
Via Edge.
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Posted in: Blu-ray, HD-DVD, Home, Internet, Movies, Music, PS2, PS3, PSN, Sony, hardware
Tags: advertising, Peter Dille, ps3 marketing campaign, sony marketing
9 comments
#1
Michael O'Connor
27/08/09, 7:00 pm
First they *did* toot it as a “total entertainment solution”. Then they re-tooted it as a games console. Now they’re tooting it as a “total entertainment solution” again.
Make up your god damn minds.
#2
Madeira
27/08/09, 7:08 pm
Might as well, PS3 games aren’t selling that well.
#3
Redh3lix
27/08/09, 8:03 pm
LOL Madeira ya fanboi.
Its certainly in a better position than Panasonics 3DO. (which I owned *blushing*). I use mine for everything, streaming or downloading vids, movies, photos, music, browsing and of course gaming.
#4
polygem
27/08/09, 8:37 pm
instead of repositioning the console on the market – they should finally redesign the crappy sixaxis…if they will do that in a proper way i´ll finally buy one (again). thats a promise.
#5
Redh3lix
27/08/09, 8:46 pm
Buy a different pad polygem, there’s plenty of them.
#6
Gekidami
27/08/09, 9:33 pm
So since when did video games stop counting as ‘entertainment’?
#7
DarkElfa
27/08/09, 11:52 pm
They need to release that mkv support patch already.
#8
Blerk
28/08/09, 7:39 am
Michael’s right, they did this before and it didn’t work. Can’t they tout it as both?
#9
woodyrulesok
28/08/09, 8:31 am
If it had multi region blu-ray support and more codecs (like quicktime so we could view 1080p apple trailers for example) then it would be a total entertainment solution for me. As is I still need to use my pc for lots of stuff.