Ubisoft and EA Games praise “awesome” price cut for PS3

Thursday, 20th August 2009 17:49 GMT By Johnny Cullen


Ubisoft CEO Yves Guillemot and EA Games president Frank Gibeau have spoken of the “exceptional” price cut Sony brought in for the Playstation 3.

“It’s exceptional news, actually. I think the machine is a great machine, with the Blu-ray. I’m happy that they were able to move to that [price point], particularly in the UK,” said Guillemot.

As for Gibeau: “I think it’s awesome. It’s an old line, but it still rings true for us: ‘We make the ammunition for the hardware wars’. So the lowest priced hardware possible is a good thing for us. We want to see as big and broad a base as possible, and the Sony hardware is a good piece of equipment.”

Sony announced the price cut on Tuesday at it’s GamesCom presser. It now retails for £249/$299/€299.

More at GI.



  1. Razor

    “the Sony hardware is a good piece of equipment.””

    “I think the machine is a great machine, with the Blu-ray.”

    Oh, how they turn!

    #1 5 years ago
  2. ShiroGamer


    #2 5 years ago
  3. DarkElfa

    Articles like this really do just give you the mental imagery of 2 company presidents on their knees sucking off the CEO of Sony. “Mmmmm, Sony, your cock is so huge in my mouth, mmmmm.

    One might get the idea that the games industry is nothing but endless reach-arounds and anal penetration, figuratively speaking of course. ;)

    #3 5 years ago
  4. Stephany Nunneley

    Wow. Just wow. Comment of the week, if we had such a thing. :-D

    #4 5 years ago
  5. Hunam

    I think it’s more of a pat on the head of an underachieving kid who finally got that grade C.

    #5 5 years ago
  6. Psychotext

    “Comment of the week, if we had such a thing.”

    Suggest it to the boss. ;)

    #6 5 years ago
  7. Neolucifer


    It could also mean “That machine cost an arm and yet sold most of our games almost neck to neck with the 360… let’s imagine it at a proper price” .

    #7 5 years ago
  8. Hunam

    What do you expect, EA actually release games on the console :P

    #8 5 years ago

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