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360 Arcade SKU gets price increase to £159.99

Monday, 17th August 2009 13:12 GMT By Johnny Cullen

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Several retailers – including ShopTo – have confirmed to Eurogamer that the Xbox 360 Arcade SKU is getting a price increase, up from £129.99 to £159.99.

It was also confirmed that accessories for the 360 will go up by one to two pounds.

And to add even more mystery to it, only the Arcade and Elite bundles were mentioned, which leads to even more speculation that the normal 60GB will be out the door soon.

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58 Comments

  1. Johnny Cullen

    I’m shocked its a price-hike, not a price-cut! 8O

    #1 5 years ago
  2. rrod360lol

    Correct me if I’m wrong , but that leaves customers with a choice of No HDD for 160 quid or 360 with HDD for 230 quid ?

    If Sony managed to get the ps3lol slim out for <250 quid tomorrow it suddenly gets interesting.

    Not that they will, of course, they’ll fuck it all up somehow :)

    #2 5 years ago
  3. Lutz

    What the fuck? Shome mishtake shirley?

    #3 5 years ago
  4. DrDamn

    You’d have to assume this will have been done with full knowledge of what Sony plan to price the PS3 at following the price cut.

    The UK have had comparatively very good 360 prices for some time now. This adjustment is just back to normal UK gouge levels.

    #4 5 years ago
  5. Psychotext

    “Correct me if I’m wrong , but that leaves customers with a choice of No HDD for 160 quid or 360 with HDD for 230 quid ?”

    The elite is getting a price drop when it replaces the pro… but we don’t know what it’ll be in the UK.

    #5 5 years ago
  6. rrod360lol

    @psychotext “The elite is getting a price drop when it replaces the pro” Aha ! Didn’t know that.

    @DrDamn “You’d have to assume this will have been done with full knowledge of what Sony plan to price the PS3 at following the price cut.” That’s a terrifying thought. ps3 slim at least 259 quid still then :-/

    #6 5 years ago
  7. Roybott

    @psychotext is that confirmed or just highly expected?

    #7 5 years ago
  8. Blerk

    :shock:

    #8 5 years ago
  9. Blerk

    This can’t be right.

    #9 5 years ago
  10. Robo_1

    I’d say this scuppers any hope people had for a 199.99 PS3 slim – although if they did manage it, that would be proper megaton stuff.

    It does feel a little bit like snatching defeat from the jaws of victory, I mean it’s not exactly a Sony spoiler is it, and removing the bundled games is just flat out bizarre.

    #10 5 years ago
  11. Dannybuoy

    maybe cos £130 sounds too cheap so consumers think its a shoddy system that breaks easily, you make it more expensive but still affordable and consumers think that it must be a really decent system that isn’t going to break really easily. Things can be too cheap and it has the opposite effect on sales. People like to aspire, and buy aspirational things. £130 sounds really bargain basement to me. I could easily afford to buy a 360 Arcade, but no HHD and all the other gimped out omissions from the beefier siblings no thank you very much!

    #11 5 years ago
  12. Psychotext

    “@psychotext is that confirmed or just highly expected?”

    Confirmed by retailers in the US. Wont be long in the UK.

    #12 5 years ago
  13. Blerk

    If it is going up then I surmise they’re bundling it with something that it didn’t have before. Which is still a bit of a shitter ‘cos people were bundling two games for free with the arcade last Christmas.

    #13 5 years ago
  14. rrod360lol

    Maybe they’re adding a HDD to the arcade ?

    #14 5 years ago
  15. UnreaIsReal

    Yes, I think they’re adding a HDD to the “Arcade”, at least 20GB.

    #15 5 years ago
  16. Psychotext

    “Maybe they’re adding a HDD to the arcade ?”

    Not if the new boxes are to be believed.

    #16 5 years ago
  17. Cort

    Good time to bury bad news.

    #17 5 years ago
  18. Aimless

    “maybe cos £130 sounds too cheap so consumers think its a shoddy system that breaks easily”

    To be fair…

    I’m sure there must be more to this. It’s too much of a Sony-style “let’s shoot ourselves in the foot” move otherwise.

    #18 5 years ago
  19. Robo_1

    Never underestimate the clumsiness which over confidence brings, it brought Nintendo and Sony down from their top spot.

    MS know they’re in a good position this gen, and the UK in particular has a lot of support for the brand, clearly this a move they think they can get away with.

    #19 5 years ago
  20. Cort

    Maybe MS are trying to nudge their customers towards a cheaper Elite? Quite possible that they’ll decide the new price of the latter at around teatime tomorrow….. ;o)

    #20 5 years ago
  21. Dralen

    Just when I thought Microsoft couldn’t get any greedier.

    #21 5 years ago
  22. Gamoc

    Why would they be nudging people towards the elite when they know that, when the people get home, they’ll need to go back and buy about 15 additions to use it properly?

    #22 5 years ago
  23. rrod360lol

    I now fully expect :

    Arcade 160
    Elite 200/210
    PS3 slim 260

    #23 5 years ago
  24. Blerk

    But the arcade’s a shit deal at £160 compared to the Elite.

    #24 5 years ago
  25. Psychotext

    Know what’s really crazy about this? I bought an arcade model for the missus last year… brand new, for £99. :D

    #25 5 years ago
  26. rrod360lol

    @Blerk yeah, but 160 quid will still be 100 quid less than a ps3 when the mouth breathers are staring at the signs in argos…

    #26 5 years ago
  27. Lutz

    If this is true, the only reason behind the insane Arcade price that I can think of is a phase out of the machine, making it look crap comparred to an Elite. And any potential 360/Natal all in one solutions.

    #27 5 years ago
  28. Blerk

    But £130 is even less…er.

    #28 5 years ago
  29. rrod360lol

    I guess this just proves that ms were losing on the arcade to have a lower base price…

    #29 5 years ago
  30. Michael O'Connor

    Bit of an exaggeration, Gareth.

    And this move isn’t surprising. The English is a horrendously weak currency right now (that’s what you get for your “independence” bullshit, Britain), so they’re just making up for the deficit.

    Nintendo did the very same thing no more than six months ago, so this is hardly unprecedented.

    #30 5 years ago
  31. Tonka

    Maybe they didn’t like the idea of being outsold by a more expensive yet less powerful conslol? Maybe they though “Fuck it, it’s not having the impact we hoped for. Let’s stop burning money”

    #31 5 years ago
  32. Gamoc

    You need a hardrive to play your 360 online, don’t you?

    And yes, it was an exaggeration, that was the idea.

    #32 5 years ago
  33. Michael O'Connor

    “Maybe they didn’t like the idea of being outsold by a more expensive yet less powerful conslol? Maybe they though “Fuck it, it’s not having the impact we hoped for. Let’s stop burning money”

    If this were true, they would have increased the price in more than one country. It’s simply to make up for the lack of the strength of the currency in the country. As I pointed out, Nintendo did the same thing a few months ago.

    But really, with most gamers’ limited attention spans, I shouldn’t really expect those kind of obvious facts to be remembered, should I?

    “You need a hardrive to play your 360 online, don’t you?”

    No, you don’t.

    #33 5 years ago
  34. rrod360lol

    “It’s simply to make up for the lack of the strength of the currency in the country”

    http://www.x-rates.com/d/GBP/USD/hist2008.html
    http://www.x-rates.com/d/GBP/USD/hist2009.html

    The rates are the same now for ms as they were this time last year, it just had a massive dip to their benefit in the intervening period. During which time manufacturing costs have gone down. They’re doing it because they think they can get away with it…

    #34 5 years ago
  35. Blerk

    MCV are suspicious.

    #35 5 years ago
  36. Lutz

    Gamoc; no. You only need a HDD to play, IIRC, about 4 games. Other than that a memory card is sufficient.

    #36 5 years ago
  37. Michael O'Connor

    “They’re doing it because they think they can get away with it…”

    In case you haven’t noticed, the economy wasn’t quite as shit this time last year. So using a blanket comparison of currency value doesn’t quite cut it.

    #37 5 years ago
  38. Robster1979

    What Blerk said –
    “However, a closer inspection of the documentation sent to retailers seems to suggest that the Xbox 360 Arcade listing is a placeholder for an as-of-yet unspecified SKU,” adds MCV “Whether that’s an enhanced Arcade SKU or a reduced RRP Elite is yet to be seen.”

    #38 5 years ago
  39. rrod360lol

    lolOConner wrote :

    “So using a blanket comparison of currency value doesn’t quite cut it.”

    Hey ! Microsoft started it :)

    #39 5 years ago
  40. Michael O'Connor

    Try a less fanboyish approach, my good sir. Your username alone kills all credibility you have to discuss this topic in an unbiased fashion.

    #40 5 years ago
  41. Gamoc

    @lutz yes, Michael was kind enough to point it out over and over again. I was actually asking, you know ¬¬

    #41 5 years ago
  42. DrDamn

    @Michael O’Connor
    Did Nintendo actually go through with it though? Amazon say the RRP is still £179.99 – same as it has always been, and in shops you can get it for less than that with extras bundled in as well.

    “that’s what you get for your “independence” bullshit, Britain”

    The general public view on Europe in Britain is very much influence by the stance and bias view of the mainstream press – and the anti-European views of certain media magnates. Rather than anyone actually knowing much about the issues.

    WTF is “The English” btw? ;)

    #42 5 years ago
  43. Hunam

    There go my plans for picking up a second 360 for a £100.

    Fail.

    #43 5 years ago
  44. Michael O'Connor

    “Did Nintendo actually go through with it though?”

    Yes, Nintendo did go through with it. Whether that’s reflected in store prices is up to the retailers themselves.

    #44 5 years ago
  45. reask

    that’s mucking fad.

    #45 5 years ago
  46. DrDamn

    @Michael O’Connor
    If the RRP is still the same and the actual prices charged by retailers have gone down then how is that going through with it? At the very least that sounds very much different to raising your RRP by £30 and removing features.

    #46 5 years ago
  47. No_PUDding

    Everyone pointing fat fanboy fingers in this thread, should realise the irony.

    Anyway, I am sure they would not do this unless necessary, and the £ is really not that strong anymore.

    #47 5 years ago
  48. Psychotext

    Probably would have been smarter to do it whilst the exchange rate was at its highest fuckedness (what, it’s a word damnit!).

    #48 5 years ago
  49. No_PUDding

    I think that sums up everything dude, I know what the word means perfectly.

    #49 5 years ago
  50. rrod360lol

    @loloconner My username only winds up people with no sense of humour and works admirably in that regard :)

    #50 5 years ago
  51. rrod360lol

    “Anyway, I am sure they would not do this unless necessary, and the £ is really not that strong anymore.”

    It’s the same as the dollar as it was before the credit crunch though, but they’re both worse off against the euro. It should be euroland getting this kicking, not blighty iyswim. I guess it proves MS europe is based in mainland europe or they’re lying to us about the currency thing.

    #51 5 years ago
  52. G1GAHURTZ

    What’s all this noise!?

    Ooh!

    Price rise, eh?

    Probably because the Pro is becoming the Arcade, the Elite is becoming the Pro, and the Arcade is getting canned.

    #52 5 years ago
  53. Retroid

    I’m inclined to think Giga has it right on this; that the *lowest 360 SKU* is going to be £160, and people are presuming this means an Arcade price hike.

    Y’see; that’d make sense, both in standard price reduction and with what’s going on in the world economies.

    Otherwise it’s fucking insane.

    #53 5 years ago
  54. ecu

    They did it so they can cut it again when Sony announces their PS3 price cut. :P

    #54 5 years ago
  55. Cort

    “The English is a horrendously weak currency right now (that’s what you get for your “independence” bullshit, Britain), so they’re just making up for the deficit.”

    O’Connor just take a fucking day off for once. Sterling – which any moron knows is a British currency – is about eighteen per cent higher against both the US Dollar and the Euro on 2009 lows (March and January respectively). Where were the spring price increases?

    Take your “independence bullshit” bullshit elsewhere.

    #55 5 years ago
  56. Blerk

    Hmm… I was expecting Microsoft to have issued a ‘correction’ to this by now. Maybe there’s something in it after all? The silly sods.

    #56 5 years ago
  57. jnms

    If you think this is expensive, just wait for hyper-inflation. It’s coming. Bread £10 per loaf.

    #57 5 years ago
  58. aion kinah

    I think people from UK will totally disagree on this. Pricing like this seems likes it’s for people who are very wealthy, lazy and impatient. I’d rather spent my money on purchasing Aion this september rather than this.

    #58 5 years ago

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