Right. Bear in mind this could be a complete lie. A catalogue page from French retailer Carrefour has apparently confirmed a new PS3 price of €299, effective as of September 1.
You can see all the scans on PS3Gen.fr.
The text above the machine says “nouvelle console, nouvelle prix” – “new console, new price” – but the model appears to be the current chassis.
That price equates to £258.
Remember: it could be bollocks. Sony’s GamesCom presser takes place in Cologne next Tuesday.
Thanks GAF and Blerk.
Update: SCEE just got back with, “I’m afraid I can’t make any comment on that.”