Analyst expects Wii price cut, July NPD numbers lowest since launch

Friday, 14th August 2009 22:07 GMT By Stephany Nunneley


Broadpoint AmTech analyst Ben Schachter has weighed in on yesterday’s NPD results for July, and has pointed out that Wii hardware sales are the lowest ever since its launch in November 2006.

To counter this, Schachter says Wii needs a price cut, and it is expected soon.

“Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut),” stated Schachter.

According to the NPD figures, Wii sold 252,000 units in the US during July.

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  1. Hunam

    I honestly just think now it’s a case of everyone who wants a Wii already has them. I think the only sales left are with the hardcore market they have utterly alienated.

    #1 5 years ago
  2. freedoms_stain

    Actually my girlfriend wants one but isn’t willing to pay much more than £100.

    #2 5 years ago
  3. The_Deleted

    So many people I know have one & don’t use it or had one & fucked it off. My other half has one but barely looks at it and I just don’t see the appeal. Although I’ve joined Boomerang so I’m going to chance a few Wii games.

    #3 5 years ago
  4. Gekidami

    Havnt touched mine in over a year now.

    #4 5 years ago

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