Fri, Aug 14, 2009 | 22:08 BST
Analyst expects Wii price cut, July NPD numbers lowest since launch
Broadpoint AmTech analyst Ben Schachter has weighed in on yesterday’s NPD results for July, and has pointed out that Wii hardware sales are the lowest ever since its launch in November 2006.
To counter this, Schachter says Wii needs a price cut, and it is expected soon.
“Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut),” stated Schachter.
According to the NPD figures, Wii sold 252,000 units in the US during July.
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Posted in: America, Financials, Nintendo, Retail, Trade, Wii
Tags: Ben Schachter, Broadpoint AmTech, july npd 2009
4 comments
#1
Hunam
14/08/09, 10:51 pm
I honestly just think now it’s a case of everyone who wants a Wii already has them. I think the only sales left are with the hardcore market they have utterly alienated.
#2
freedoms_stain
14/08/09, 10:55 pm
Actually my girlfriend wants one but isn’t willing to pay much more than £100.
#3
The_Deleted
15/08/09, 8:32 am
So many people I know have one & don’t use it or had one & fucked it off. My other half has one but barely looks at it and I just don’t see the appeal. Although I’ve joined Boomerang so I’m going to chance a few Wii games.
#4
Gekidami
15/08/09, 9:29 am
Havnt touched mine in over a year now.