July NPD: PS3 is “just getting warmed up,” says Sony

By Patrick Garratt, Thursday, 13 August 2009 23:51 GMT

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Sony’s responded to tonight’s NPD figures by saying PS3 is “just getting warmed up” and pointing out differences between its console, 360 Arcade and Wii.

“When you compare all the features against other industry offerings, there is no doubt that the PlayStation 3 provides the most complete entertainment system on the market today – right out of the box,” said the firm in a statement.

“Not only are consumers provided a best-in-class Blu-ray player that comes with 80 GB of storage for photos and music, built-in Wi Fi, and thousands of innovative games that appeal to hardcore gamers and families alike, the PS3 offers future-proof technology and free access to rich and ever-evolving PlayStation Network content and services.”

A handy chart was provided to point all this out. Look:

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There’s no mention of the NPD figures at all in the PR. Get the full thing after the break.

PlayStation: Your Entertainment Hub

PlayStation continues to set the standard for entertainment at home and on the go. With three successful platforms that deliver a decade’s worth of entertainment in every box, an unparalleled line-up of 350 first and third-party games hitting across its multi-platforms this fiscal year, and a rich offering of games, movies and entertainment content, the company is staged yet again for a tremendous holiday season and year.

PlayStation 3 (PS3) is Just Getting Warmed Up
We know our consumers demand a premium entertainment experience. When you compare all the features against other industry offerings, there is no doubt that the PlayStation 3 provides the most complete entertainment system on the market today – right out of the box. Not only are consumers provided a best-in-class Blu-ray player that comes with 80 GB of storage for photos and music, built-in Wi Fi, and thousands of innovative games that appeal to hardcore gamers and families alike, the PS3 offers future-proof technology and free access to rich and ever-evolving PlayStation Network content and services.
Functionality

PS3 80GB

Xbox 360 Arcade

Wii
Blu-ray gaming/movies YES Not Available Not Available
Interoperability with PSP YES Not Available Not Available
Online Gaming and Entertainment Service FREE $50 per person/per year Limited
Ability to stream digital content (music, photos, video) from computer YES YES Not Available
Wi-Fi YES $100 add-on YES
Hard Drive YES (80 GB) $100-$150 add-on (60GB-120GB) Not Available
HDMI Output YES YES Not Available

In only its third year of its lifecycle, the PS3 system has sold 24 million hardware units and nearly 190 million software units worldwide. In the first half of 2009 alone, PS3 exclusives Killzone 2, MLB 09 The Show,and inFAMOUS received critical acclaim and success with continued sales expected throughout the year. The PS3 software library also features a higher percentage of titles scoring 80 or above than any other console of its generation according to Metacritic data.

SCEA will continue to raise the bar this fiscal year with more than 25 exclusive titles to hit the platform. The highly-anticipated titles include UNCHARTED 2: Among Thieves, Ratchet & Clank Future: A Crack in Time, God of War III, MAG, ModNation Racers, Heavy Rain and many more. In addition, SCEA will expand its “Greatest Hits” library with two new best-selling titles. Starting August 16, stand alone version of SOCOM: U.S. Navy SEALs Confrontation and Uncharted: Drake’s Fortune will be available for $29.99 MSRP.

PlayStation Network Feeds the Living Room with Compelling Digital Content
With more than 26 million user accounts and more than 540 million pieces of content downloaded worldwide to date, there is no denying the tremendous user appetite for digital content. In July 2009, paid downloads on PlayStation Network increased 114% over the past year.

There are more than 200 downloadable games and 1500 pieces of add-on game content for the PS3 and PSP systems available via the PlayStation Store, including innovative exclusive smash hits such as Flower, Fat Princess: Fistful of Cake and PixelJunk Eden and dozens of PS one Classics, such as Final Fantasy VII. Leading into the launch of PSPgo this fall and into the holidays, the PlayStation Store will expand significantly with downloadable content for the PSP platform, including highly anticipated titles such as Gran Turismo and PSone classics. In addition, the PlayStation Network’s video delivery service provides PSP and PS3 owners access to over 13,000 hours of video content. Today the service features more than 2,000 movies and 12,000 TV shows for all tastes and interests.

PSP (PlayStation Portable) Sets the Bar for Best-in-Class Entertainment on the Go
With nearly 53 million hardware units sold to date around the world, PSP is the only mobile entertainment device to offer console-quality gaming, music, movies, photos, wireless Internet, Skype, and on-the-go access to your living room’s entertainment content through PS3 interconnectivity. PSP is on pace for a truly break-out year, now with direct access to the PlayStation Network’s video delivery service, new digital content services such as Media Go!, and nearly 100 titles launching this fiscal year, including LittleBigPlanet PSP, Gran Turismo PSP,SOCOM: U.S Navy SEALs Fireteam Bravo 3, Jak and Daxter: The Lost Frontier, Final Fantasy Dissidia, Madden NFL 10 and more. PlayStation is also offering many new hardware options to meet consumers’ varying needs and preferences, including the PSP-3000, the brand new Limited Edition Hannah Montana PSP (PlayStation Portable) Entertainment Pack with a lilac PSP, and PlayStation’s first digital-only portable device, the PSPgo system, coming this October.

PlayStation 2 Continues To Prove It Still Has Game
Now in its ninth year, more than 139 million PlayStation 2 entertainment systems and an unprecedented 1.4 billion PlayStation 2 software units have been sold life-to-date around the globe. With a $99 purchase price, a library of over 10,240 titles, plus more than 100 additional titles slated this fiscal year — including SingStar: Queen, MotorStorm: Artic Edge and more — PlayStation 2 continues to offer a great value for budget-conscience families and gamers.

No other company can offer the strength of three healthy platforms and is better positioned to deliver the most complete entertainment experience to consumers for many, many years to come.

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