Sega plans more hardcore games on Wii despite MadWorld sales

Wednesday, 12th August 2009 23:33 GMT By Stephany Nunneley


Sega President and COO Mike Hayes has said that the company will back more hardcore games, despite the lackluster sales of Platinum’s MadWorld.

Speaking with Wired, Hayes stated that Sega is also still researching why it flopped at retail.

“It’s difficult because it was a critically acclaimed title; it was extreme but good,” he said. “The thing that we’re saying is, Sega would be extremely arrogant to have a title that didn’t do as well as we thought on a platform and then say, “Those kind of games don’t sell on that platform.” I think if you take our slew of more mature games — House of the Dead Overkill did really well in Europe, and for some reason even though it’s a big (intellectual property) it did less well in North America.

“So that’s kind of like a win and a miss that’s kind of come out neutral.

“MadWorld sales were very disappointing, but was that to do with the platform? Was it that people didn’t like the art style? Or that people didn’t like the way the game played through? It could be many things, which we’re obviously researching.

“What we can say is that we’ll still do mature games for the Wii market because with an install base of some 34 million in Europe and America.

“So I think the sheer scale of the Wii allows a shooter, or a mature game, to be a niche but a successful niche. And because the development costs can be less on Wii, that means you can sell less to be successful…. We can take more risks on the Wii.”

Loads more through the link.

Thanks, GoNintendo.



  1. FeaturePreacher

    I hope Sega takes a big hint from EA and Ubisoft. If you want to make a profitable game on the Wii and you’re a third party, make a fitness game or mini-games compiltation that has the word “party” in the title. Then, you won’t have to explain anything about how the Wii audience isn’t hardcore.

    #1 5 years ago
  2. Dannybuoy

    Goodbye Sega, it’s been nice knowing you

    #2 5 years ago
  3. Tonka

    I’ll tell you why it flopped.
    1 It was black and white
    2 It was really old school
    3 It was a new IP
    4 It had a dull cover
    5 The age rating didn’t help

    I thought it was a lot of fun but I’d be hardpressed to recommend it to anyone. It’s like playing double dragon 22 years later. Only there’s no co-op.

    #3 5 years ago
  4. Robster1979

    I bought Mad World out of the bargain bin on I enjoyed it for a few hours but it soon got a bit same same. That was 3 months ago and I havent been back to it which says it all.

    #4 5 years ago
  5. Whizzo

    Sega also said “we’re going to keep banging our heads against this brick wall and eventually we’ll get through!”

    #5 5 years ago
  6. Blerk

    If they’re so intent on releasing stuff that they know won’t sell, why won’t they release Yakuza 3?

    #6 5 years ago
  7. Tonka

    Localizing Yakuza 3 would cost more than what MadWorld cost to produce.

    #7 5 years ago

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