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Kotick: I would raise game prices even further

bobbykotick2

Forgot about this last night. In the Q&A part of the Acti Blizz earnings call, Bobby Kotick said he'd like to see game prices raised even further.

The response came after Mike Griffith answered an analyst question on price points. Here it is in full:

Michael J. Griffith

And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points.

Robert A. Kotick

And Tony, you know if it was left to me, I would raise the prices even further.

Here's the Seeking Alpha transcript. After he said it, all the execs started laughing and there was a pause before the next question.

So there you go. £70 here we come!

Thanks, Psychotext.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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