Ubisoft: Christmas is “brutal” for new IP’s

Monday, 3rd August 2009 10:01 GMT By Johnny Cullen


Ubisoft’s Michael De Plater has spoken out on releasing new IPs against big blockbuster games at Christmas, citing the holiday season as a “brutal” period to send them out to the market.

“It’s a bit tough to launch a new IP exactly at Christmas when you’re head-to-head with blockbuster sequels. It’s interesting to see a number of big titles, like Heavy Rain, being targeted at 2010 to avoid the Christmas rush,” said the dev boss.

“And Ubisoft’s got Ruse coming out in 2010. Even God of War 3′s in 2010, that’s how brutal it is. I mean, you’ve got Assassin’s Creed 2, Modern Warfare 2, Mass Effect 2…

“To me, it’s been a period of enormous change, and the last four years I would say has been the time when games have actually surpassed movies as the premium blockbuster entertainment.”

More at GI.



  1. Panipal2005

    Ah but, no-one expected GoW3 to be anything other than a March release.

    #1 5 years ago
  2. Tonka

    No Shit Sherlock.
    This have been known since BG&E if not before. It really makes you wonder. At the same time it makes me feel a certain optimism about the future of gaming.

    #2 5 years ago

    I don’t like Ubisoft anymore.

    I’ve just decided.

    #3 5 years ago
  4. Hunam

    Brutal… like Brutal Legend? amirite?

    #4 5 years ago
  5. Razor

    I wonder about Heavy Rain’s release. I can see it getting pushed all the way back to summer 2010…putting HR around GOW3 doesn’t make much sense.

    Ubisoft…just tell us what’s happening with BG&E2 for gawd sake.

    #5 5 years ago
  6. The_Deleted

    Jesus fucking Christ, they actually pay people to come up with this shit?

    #6 5 years ago

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