Ubisoft: Christmas is “brutal” for new IP’s

Monday, 3 August 2009 10:01 GMT By Johnny Cullen


Ubisoft’s Michael De Plater has spoken out on releasing new IPs against big blockbuster games at Christmas, citing the holiday season as a “brutal” period to send them out to the market.

“It’s a bit tough to launch a new IP exactly at Christmas when you’re head-to-head with blockbuster sequels. It’s interesting to see a number of big titles, like Heavy Rain, being targeted at 2010 to avoid the Christmas rush,” said the dev boss.

“And Ubisoft’s got Ruse coming out in 2010. Even God of War 3’s in 2010, that’s how brutal it is. I mean, you’ve got Assassin’s Creed 2, Modern Warfare 2, Mass Effect 2…

“To me, it’s been a period of enormous change, and the last four years I would say has been the time when games have actually surpassed movies as the premium blockbuster entertainment.”

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