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Valve: Fight used game sales and piracy by producing good titles

Friday, 31st July 2009 22:37 GMT By Stephany Nunneley

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Valve’s Doug Lombardi has told Destructoid that the best way to combat used game sales and piracy, is to make good games and offer continued support.

“We always see these overall numbers, like how much money GameStop’s making per year off of used game sales, but we really don’t have a breakdown of details for those,” he told the site. “I don’t personally know, after being at Valve since Half-Life 1, how many copies of our games per year are sold used, and on the PC versus the 360, so I think there’s a certain amount of information that’s missing, sort of like piracy. I think a lot of folks cry piracy when a game fails to hit their forecast and it may or may not be part of the problem, and it may or may not be all of the problem, but I think to throw any one reason at any problem is probably a mistake, considering the lack of information on both fronts.

“Having said all that, though, I think that it’s probably true to say that gamers tend to have affinity for the games that they like, so if you’re doing your job and making a good game, and providing a high level of service for that game at the time of release and post-release, I’m guessing you’re probably less of a victim of piracy and trade, because people want to have the full copy, the legal copy, and have all the updates.

“I think there are ways of curbing both piracy and used game sales by providing a higher level of service at the time of launch and post-launch. And I think what we’re seeing, as platforms become more and more connected, that this problem will become less and less an issue as the idea of offering a service post-launch becomes more and more en vogue.”

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9 Comments

  1. freedoms_stain

    Correct me if I’m wrong, but games registered with Steam are locked to your account, which means they can’t be sold 2nd hand. So on the basis of that it’s fairly safe to say the number of 2nd hand Valve PC games is pretty close to nil since HL2 and the birth of Steam.

    #1 5 years ago
  2. Hunam

    or, you know, develop and online system in which you must register your games to play and are locked to your account. Either one’s fine really.

    #2 5 years ago
  3. DarkElfa

    Well said Lombardi.

    #3 5 years ago
  4. Phoenixblight

    I bought a used Halflife 2 and L4D from gamestop, awesome games just didn’t feel like paying full price for them. “Great games” are in the eye of the beholder…

    #4 5 years ago
  5. Uncontested

    Seriously is this all Valve does now is shit talk on other developers ?

    #5 5 years ago
  6. DarkElfa

    Pretty much and they can afford to when they’re right.

    #6 5 years ago
  7. Freek

    And do it in a well argumented way, without sounding like douchebags.

    #7 5 years ago
  8. crippledhooba

    Totally true.

    #8 5 years ago
  9. hitnrun

    If your game doesn’t make sales predictions because of piracy, it’s your own fault for making games for pirates.

    Sad, but true.

    Of course, that doesn’t excuse Valve, whose games target the pirate demographic as much as anyone. But their mysteriously buoyant reputation and Steam DRM bail them out.

    #9 5 years ago

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