Fri, Jul 31, 2009 | 09:51 BST
Oneda – PS3 manufacturing costs now down 70%
Sony corp CEO Nobuyuki Oneda said in the company’s Q1 investor call yesterday that PS3 manufacturing costs have now been reduced by 70 percent.
“The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” said the exec.
“We don’t disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule.”
When pushed, Oneda said the overall cost of making a PS3 had dropped “about 70 percent, roughly speaking”.
Price. Cut. More on TVG. Thanks, Robo_1.



28 comments
#1
G1GAHURTZ
31/07/09, 10:24 am
So, using previous analist estimates of the cost of manufacturing each PS3, can anyone figure out exactly how they’re still managing to lose so much money?
#2
Syrok
31/07/09, 10:32 am
Maybe they aren’t? Maybe developing a new PS3 costs money?
#3
Robo_1
31/07/09, 10:39 am
Well it started at 800 dollars, and if those figures are to be believed, it now costs 240 to produce. I suppose that could be the cost of a slim, which would mean they could comfortably knock 100 dollars off the price of the hardware.
Would certainly make the console warzz interesting, as that same site is reporting that if PS3 and 360 continue to trend the same, the PS3 will outsell 360 come 2011 (http://www.totalvideogames.com/PlayStation-3/news/PS3-Sales-To-Overtake-Xbox-360-In-2011-14421.html).
#4
Phoenixblight
31/07/09, 10:47 am
Except there is talk of Microsoft dropping the price of the 360 Elite which will be phasing out the pro…
#5
Dannybuoy
31/07/09, 11:22 am
Good to hear they finally got PS3 production cost under the $1,000,000 mark
#6
Psychotext
31/07/09, 11:46 am
“as that same site is reporting that if PS3 and 360 continue to trend the same, the PS3 will outsell 360 come 2011″
Would probably be more inclined to pay attention to what they’re saying had they not got the current number of 360s and PS3s wrong.
The 360 is at 31.5m, not 30.2m. The PS3 is at 23.8m, not 24.6m. Well done amatuers.
#7
theevilaires
31/07/09, 12:17 pm
out of that 8 million lead psycho how many of them are replacements you think,as in i’m too lazy to use my (3) warranty and I’ll just go and buy a $200 arcade unit.
just asking
#8
Psychotext
31/07/09, 12:28 pm
Why do you always post system warz stuff?
just asking
As to your question. It’s not greatly relevant because they’d still likely sell / trade in their broken console which someone else would buy / repair – taking the place of a new sale. So if I were to put a number on it… 25,000.
#9
theevilaires
31/07/09, 12:40 pm
omg i was just asking a question I didn’t mean to start anything forget I asked
#10
Psychotext
31/07/09, 12:44 pm
Well, as it’s about the 5th time you’ve “asked”, I’d figured you’d probably already got the answer by now… hence the random number.
If you really believe that there’s a significant amount of people that would rather spend $200 than wait two weeks to get their 360 back from a warranty fix… that’s fine. But… 360 owners are poor right? So why would any of them want to do that?
#11
theevilaires
31/07/09, 1:12 pm
Maybe euros will wait but americans are impatient brats. they need their gaming fix asap even if it means dropping $200 on a brand new system that comes out later with a bigger hard, or look now it has HDMI, or look this one comes with two crappy games for $200. You Might as well buy a new one right? That’s the way these americans think hence the reason why its a territory where M$ has the clear lead.
And the economy may be screwed at the moment but $200 isn’t a lot of money even for the poor class of america. They just wait for their welfare checks lol. I could shit out $200, hell if you’re over the age of 21 and you can’t get or earn $200 within the matter of a week then you don’t deserve to be alive(unless you’re disabled or something).
Also not to throw her under the bus, I think she’s great I like her a lot, but even Steph has said in an article in the past that she would just go buy an arcade unit and swap HDD’s. Didn’t some kid send his autographed Bungie Xbox360 in and they sent him a new one with out the signatures. That’s fucked up. People can’t trust M$. If Hideo Kojima signed my PS3 you think I’m going to send my PS3 in to sony if it stops reading Blu-rays.
#12
Psychotext
31/07/09, 1:19 pm
I’ll take your word for all of that. I collate dead 360 stats over at NeoGAF and of the 1300+ dead 360s I’ve recorded over there… only 30 or so people have said that they’re going to buy a new one rather than get the old one fixed.
Chances are they still sell the broken one / trade it in though (many stores take broken 360s and get them repaired themselves).
#13
Phoenixblight
31/07/09, 1:20 pm
Wow Stereotyping much there TEA
And with the comment on the kid with the signed 360 he was the idiot not the company. They send all busted 360s to Mexico in a seperate pile and fixed in a seperate and its a first come first serve thing, you never get the same system you sent them, they do the same with all their products this is in America, I am sure MS does the same to all other countries just find an area with cheap labor.
#14
Jadeskye
31/07/09, 1:31 pm
gotta love how a PS3 topic always turns into a ‘PS3/X360 is better then the PS3/X360′ topic.
On topic however, this is good news for sony, hopefully they’ll improve their business choices, their current business make up has been horribly ineffective since launch of the PS3. Were i in charge i’d exploit my monetary efficiency and reduce the price of the PS3.
#15
Psychotext
31/07/09, 1:33 pm
That was probably my fault for correcting the numbers in the article Robo_1 linked to. From that point it was only a matter of time before TEA sensed my presence.
#16
theevilaires
31/07/09, 1:45 pm
Sensed your presence lol its time to come out the closet psycho and admit…………I am you.
#17
Psychotext
31/07/09, 1:45 pm
/fight club flashback
#18
theevilaires
31/07/09, 1:51 pm
I was more referring to Alfred Hitchcock’s horror masterpiece “PSYCHO” Do you see anything similar PSYCHOtext
#19
Psychotext
31/07/09, 1:55 pm
As long as you’re the one in the dress, that’s fine.
Wait… if I’m you, and you’re me… that means I’m / you’re the one in the dress.
/goes foetal
/rocks
#20
theevilaires
31/07/09, 1:59 pm
He was considered the PSYCHO when he was in the dress. Out of it he was normal like me
aka you if that makes sense
#21
blackdreamhunk
31/07/09, 2:50 pm
they might as well start selling their ps3 for $100 that is the only way I can even picture sony even making a come bank or even making money.
this gen of consoles are now over! No alot of new games are not going to save them.
enjoy the console games decline!
#22
Galactic_Barret
31/07/09, 5:01 pm
“they might as well start selling their ps3 for $100 that is the only way I can even picture sony even making a come bank or even making money.this gen of consoles are now over! No alot of new games are not going to save them.enjoy the console games decline!”
Damn, Meth must be a terrible drug, completely destroying this man’s brain, and all.
#23
frostquake
31/07/09, 5:40 pm
I am an American “Brat” and theevilaires, the days of buying every new incarnation of a system is OVER…With the Massive melt down of the economy, Banks failing, All 3 top auto’s failing, Mortgages Failings, and now Health Care failing, not even those in the upper crust can just drop money like dirt anymore! All of my portfolios over the last 2 years have lost money each quarter! I was used to seeing thousands go in each quarter, not thousands coming out! Also my $1.00 was buying me about $1.71, for each dollar spent, now my $1.00 is buying me about .72cents for each dollar spent, so I am bleeding money and have to stop somewhere, and part of that is on free spending. I am now using “entertainment” dollars to plug holes in other area’s. So until that stops and I can turn all my entertainment dollars back to entertainment, the down turn will continue!
#24
theevilaires
31/07/09, 5:45 pm
Ok I get it stop yelling at me now.
#25
frostquake
31/07/09, 5:47 pm
shhhhh theevilaires ears are bleeding, lets all get in a big circle around the camp fire and give theevilaires a big warm group hug…hey who keeps grabbing my ass?
#26
theevilaires
31/07/09, 5:57 pm
that’s me grabbing your ass…sorry I was reaching for Steph’s
#27
frostquake
31/07/09, 5:59 pm
LMAO!!!
#28
Seraphemz
31/07/09, 6:05 pm
Can’t wait for the price drop…I might get a second one for the living room…