THQ has hired former Midway exec Mark Cook as its new marketing manager for UK and Europe and plans to start marketing titles earlier as a new global strategy.
Cook will be in charge of marketing for Darksiders: Wrath of War, where he will spearhead the seven-month marketing campaign leading up to the January release of the PS3 and Xbox 360 action title.
“We decided early on that it was important to own a space with the release of Darksiders,” Cook told MCV. “Releasing in January allows us to build anticipation for the title, engage consumers with the Darksiders brand through the peak period and set the tone for 2010 as the first major release of the year.
“Key asset drops and events will be supported with targeted media across online, print, social networks & TV as we begin the Countdown to Armageddon.
“We will also be taking advantage of new and innovative ways to engage our consumers, like the VidZone activity we we will be using to support the Comic-Con drive this month.”
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