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EA’s apologised over its “Sin to Win” Dante’s Inferno Comic Con competition, saying the contest’s T&C wording had caused “confusion and offense”.
The contest asked convention attendees to commit “an act of lust” with an EA booth babe and take a picture for proof. A “Night of Lust” was promised for the winner.
While only a “special” person would actually read this as doing something illegal, some people got pissed off.
“‘Commit acts of lust’ is simply a tongue-in-cheek way to say take pictures with costumed reps,” said the publisher.
“Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante’s Inferno reps, all expenses paid, as well as other prizes.”
Shame on you, EA. Shame.
Via Negative Gamer and Kotaku.
Viewing 7 responses
Blerk said:
Seems like EA really need to ditch the people doing the PR for Dante’s. That’s the second time they’ve ballsed it all up.
pleasant_cabbage said:
One of them has a distinctly inviting looking erm armpit
I need a holiday.
Robo_1 said:
Nice to know Activision’s PR people have found a new home.
SticKboy said:
BEWBZ!!
Johnny Cullen said:
8008
hitnrun said:
“‘Commit acts of lust’ is simply a tongue-in-cheek way to say take pictures with costumed reps,” said the publisher.’”
Now if only they had printed “take pictures with costumed reps” instead of “commit acts of lust” on the flyer.
LewieP said:
I am fairly certain that EA’s marketing department are intentionally doing “PR fuckups”, since it gets their games a lot of press coverage.
There was the Mercs 2 petrol thing, and the Godfather 2 knuckleduster thing.
If there is one thing EA are not going to do it is hire idiots to do their PR.