The Entertainment Software Association has filed a lawsuit with the Chicago Transit Authority for its ban on advertisements featuring Mature or AO-rated titles.
CEO Mike Gallagher has stated that under the First Amendment, video games are protected the same as other entertainment mediums.
What this mean though is that with CTA Ordinance 008-147, R-rated and TV-MA may be banned as well to advertisements to make things more fair for all entertainment parties.
Enacted in January 2009, the CTA Ordinance prohibits advertisement and marketing of “Mature 17+” (M) or “Adults Only 18+” (AO) titles.
This is the second time the CTA has been sued over pulling ads. Back in May 2008, Take-Two filed suit over GTA IV ads being yanked.
Joystiq has posted the full complaint in a lovely PDF file full of legal stuff.