“I’ll be disappointed if we can’t sell a million plus,” says APB’s Dave Jones

Monday, 20th July 2009 11:51 GMT By Mike


Realtime Worlds boss Dave Jones told VG247 that he’d be disappointed if action MMO, APB didn’t shift over a million units.

“I’ll be disappointed if we can’t sell a million plus,” he told us at Develop in Brighton last week.

One million copices would certainly go some way to recoup the $30m dollars that APB cost to make. A figure that Jones also revealed to VG247 in our video interview with him last week.

“The next thing then is how long they [the million] remain a part of the APB community in an ongoing basis. That’s a hard one to put a number on,” he said.

“I expect a little bit of a drop off from that potentially but really I want to grow this game. As we start to look at what people want, what they’re screaming out for more of – as they start to speak to their friends and say these are the kinds of things we want in it – ideally we want to grow that userbase,” he explained.

“So it folds back a bit initially because a lot of people just want to to try it. They might say, ‘this has 70 per cent of the things that I want but these are the things that would really make it for me.’ Then we’d have to go back and address some of that and do those things and start to effectively grow the database.”

Watch the full interview through the link.

APB is out “early 2010.”



  1. anasui

    thats a pretty rosey expectation innit

    #1 5 years ago
  2. Blerk

    If this was a Final Fantasy story, that person in that picture would actually be a bloke. :-D

    #2 5 years ago
  3. No_PUDding


    #3 5 years ago
  4. Grimrita

    Like all good MMOs, content is king. Which is probably why most MMOs become stale after launch

    #4 5 years ago
  5. fearmonkey

    Unless it’s also released on consoles, prepare to be disapointed. I can’t see it doing a million on PC’s in the short term, maybe in the long term.
    If STO, AION, or TOR is released anywhere near APB’s release, good night…….

    #5 5 years ago
  6. Filofax

    Talk about high expectations, and like fearmonkey says there are a few really big name MMOs on the horizon.

    #6 5 years ago

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