ASA attempts to curtail violence in UK game advertisements

Monday, 20th July 2009 21:55 GMT By Nathan Grayson


According to MCV, violent videogame ads are about to get a stern talking-to from the Advertising Standards Agency.

Apparently, the ASA will release new guidance for publishers and their ad agencies next week, which will ask them to consider the “wider context” of violent ads.

This is not to say, however, that gore, giblets, and F-bombs litter UK game ads — far from it. The ASA says less than one percent of game ads in the last 12 months were so gratuitously violent that they had to be pulled.

As such, the new guidelines are meant to stop future problems from ever sparking into a flame, and encourage publishers to go beyond simply satisfying regulatory rules.

More through the link.



  1. FeaturePreacher

    I wish I could see ads like the above in the states. Any negative press from something like that would make people who actually buy games want it more.

    #1 5 years ago
  2. freedoms_stain

    Game ads on TV usually sicken and annoy me with their bland shitness.

    Also, almost every one I see has an “available on xbox360″ splash screen/sound bite at the end whether it be multiplatform or not. Funny that.

    #2 5 years ago
  3. Blerk

    Which ‘violent ads’ are they talking about, specifically? I don’t remember any of late.

    #3 5 years ago

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