Midway label still up in the air with Warner acquisition

By Stephany Nunneley, Saturday, 11 July 2009 16:51 GMT

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Warner Bros officially owns Midway, along with  Mortal Kombat, This Is Vegas and Midway trademarks, which has led some to question whether the Midway brand will continue to exist.

“Midway Games Inc. still exists, and the Midway trademark and games such as Mortal Kombat and This is Vegas and most of the IP library are now owned by Warner Bros,” a Midway spokesperson told Kotaku.

“It will be up to Warner Bros. to determine how they will approach their branding strategy.”

Midway began life as Midway Mfg. Co. in 1958, so it would indeed be strange to see a Warner label on a Mortal Kombat game.

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